Viewability track which ads are actually seen by visitors and which aren’t
Clickagy is one of the top viewability solutions on the market today, having extremely high detection rate through proprietary and unique technology
Most non-viewable ads are from poor quality publishers, where the ad is many pages below the fold
Clickagy technology can optimize your campaign spend, ensuring you drive maximum ROI from only serving highly visible impressions
Have you ever visited a news site, and at the very the bottom of the article, there’s an ad? What if you had clicked to a different page before scrolling down that far? The ad would have still loaded, the advertiser still charged, but human eyeballs never would have seen that creative. Viewability is the industry standard metric for analyzing what percent of your ads are actually seen by a human. According to the IAB, the definition of a viewable ad is one where the creative is on screen by at least 50% for more than one second. Clickagy has some of the industry’s leading technology in measuring that standard and making it actionable within your campaign.
There are two primary display advertising campaign types: direct response and branding. Neither of these campaigns are effective if the ad is never actually seen by the intended audience. Clickagy Viewability ensures your ad is positioned to drive the best campaign performance possible, giving visitors the opportunity to click and engage, by seeing it in the first place.
Our research shows over half the ads served on the internet are never seen by humans. Even if you’re able to obtain a positive ROAS with this low viewability percentage, simply increasing the visibility of your ads will drive that ROI even higher.
You could have the best landing page in the world with an amazing conversion rate, but if you don’t get your ideal traffic to that page, it’s useless. Your ad can’t get clicked on unless a human first sees it, so viewability is always the first step. And brand awareness campaigns with low viewability is literally throwing money away.
All Clickagy campaigns come with the industry’s best reporting platform. Here you can segment your campaign in any number of ways, including each domain where your ads are served and their respective viewability percent. This lets you take action by blacklisting the underperforming domains, ensuring your ads are only served on premium inventory with high viewability.
|Ad Name||Time||% Visible||≥ 50% visible|