One of the essential parts of traveling on a budget. This audience may be regular travelers who are looking to save money and make reservations at cheaper hotels. They may have past exposure to various budget hotel brands, such as Best Western, Motel 6, Days Inn, Red Roof Inn, Microtel, Super 8, Comfort Inn, La Quinta, and Quality Inn.
There are love hotels in Japan where you typically don't stay for 24 hours if you catch the drift. This audience may be regular travelers, and so, are looking to book a room at a hotel. People in this audience have been observed looking into hotel brands, like Four Seasons, Rosewood, Belmond, Hyatt Hotels and Resorts, Ritz-Carlton, Waldorf Astoria, and Hilton Hotels and Resorts.
If only the Grand Budapest was real! This audience is in the market for a luxury hotel to stay in. They may enjoy resorts and vacations and may be interested in luxury hotel chains, like Four Seasons Hotels and Resorts, Ritz-Carlton, Park Hyatt, Mandarin Oriental, Fairmont Hotels and Resorts, Shangri-La Hotels and Peninsula Hotels.