Individuals in this audience are currently in one of the reserve branches of the United States military. They were identified by their interest in content related to active engagement with reserve services, such as access to Army or Navy reserve military portals.
The United States has over one million active duty military members, with these individuals being distinguished by their interest in topics such as international postal exchange services, local businesses with connections to active duty military members, and content targeted towards active duty military members.
This audience is composed of military veterans who have served in any of America's armed forces (Army, Navy, Air Force, Marines, Coast Guard). They may be using the PX exchange to purchase duty-free goods, looking for their local VA hospital, or searching for VFW events.