Architecture is a visual art and the buildings speak for themselves. This audience was constructed to include those who plan and design buildings and houses for customers and businesses. Typical behaviors include providing building estimates, managing contracts, and visiting work sites. They may have been researching Gensler, AECOM or HDR.
This audience provides measurements for blueprints and engineering. Typical behaviors include researching land and survey records, establishing land and water boundaries, and preparing plots and maps. They may have been researching Bechtel Group, Fluor, and Skanska.
Those in this audience build and repair structures and frameworks for clients. Typical behaviors include installing fixtures like drywall, stairways, and door frames and following blueprints and building plans. They may have past exposure the OSHA and The National Association of Home Builders.
Those in this audience tend to nail it, paint it or whatever they need to do to it. People in this audience are contractors that may range from a wide variety of different skill sets.
You can't put all the hands on deck if it hasn't been built yet. People in this audience are employed to build decks. They may build patios or pool decks.
This audience is composed of people who use CAD software to create technical drawings for architects. Typical behaviors include working on rough sketches created by architects, and measuring and creating dimensions, materials, and procedures for new products. They may have a certification with the American Design Drafting Association and may have been researching CAD software like AutoCAD or TurboCAD.
Fun fact: Alfred Hitchcock worked as an electrician for a time. Individuals in this audience provide electrical installations and repairs for homes, businesses, and factories. Typically they work in both indoors and outdoors environments, installing lighting systems, and repairing wiring. Duke Energy, NextEra Energy, and Southern Co. are among a few companies they may have experience with.
At one point, Whoopi Goldberg was a bricklayer. This audience focuses on building walls, walkways, and fences using concrete and stones for clients. Typical behaviors include measuring and cutting materials, aligning structures, and polishing surfaces using hand or power tools. They may have exposure to products like brick tongs, chisels, and table saws.
'Til the paint drips down these halls, All paint! This audience provides paint coatings for walls and buildings for clients and businesses. Typical behaviors include covering floors and furniture with a drop cloth, filling holes with plaster and smoothing and preparing surfaces. They may have used products like scrapers, brushes, and paint pails.
The pipes are calling and where there are pipes there are bound to be plumbers. This audience is comprised of those who provide customers pipe installation and repair services. Typical behaviors include studying blueprints and following building codes, inspecting and testing pipe systems, and replacing worn parts. Roto-Rooter Plumbing, Gerber and Kohler are a few companies they may be associated with.
Anyone can remodel but only a true professional can really alter a space. People in this audience work with the professional remodeling industry. They may remodel kitchens, living rooms, bathroom or even an entire house.
Keeping a roof over your head is hard enough, this audience provides roofing installation and repair services to customers to ensure that the roof stays sturdy. Typical behaviors include measuring roofs to determine materials needed, replacing damaged joists or plywood, and cutting roofing materials. They have experience with products like roof brackets, slate hammers, and roof coating tools.