There is an estimated population of 55 million Hispanic people in the United States. That's over 17 percent of the population! This audience is composed of those showing certain online behavior that lies within the Hispanic/Latino culture. For example, holidays such as Día de Los Reyes Magos, Las Posadas or Fiestas Patronales de San Salvador.
Martin Luther King Jr. was the youngest person to receive the Nobel Peace Prize. Based on online behavioral information, these consumers lie within African American Culture. They are researching content such as Worldstar Hip-hop, Lipstick Alley, and Black Twitter.