If you happen to see someone cosplaying as Morrigan, ask them what game she is from. If they say Marvel vs. Capcom, it's a cop out! This audience loves cosplaying as their favorite video game characters. They may dress as their favorite series character from franchises such as Mario, Sonic, Overwatch, or Tetris.
Gamestop recently made the decision to sell more video game collectibles and they even brought out ThinkGeek, a shop known for its nerd collectibles and memorabilia. This audience loves collecting gaming merchandise and takes great pleasure in building their collection of Mario, Sonic, and Crash Bandicoot collectibles. Gotta catch em all!
The gathering of the gamers! This audience loves going to gaming conventions, such as PAX, Blizzcon, Gen Con, or GoPlay Northwest. They may be going to play up and coming games, try out new gaming hardware, or just to engage with the gaming sphere.
As gaming grew in popularity so did the idea of people watching people play. Even if Jimmy Kimmel seems to think otherwise. This audience loves live streaming and likely interacts with the live streaming community through services such as Twitch, Periscope, Youtube Gaming. They may enjoy watching games such as Overwatch, Counterstrike GO, League of Legends, and DOTA 2.
E3 is most exciting time for gaming journalist and gamers alike. E3 has trailers, demos and general information, such as release dates of titles. This audience loves video gaming news! Video games are an integral part of many individual's interactions with the world, so it's no surprise that they take their gaming news very seriously. Polygon, Kotaku, Engadget, and Destructoid are just a few of the great outlets these individuals to get their gaming news fix.
Even with access to strategy guides online, gamers still buy strategy guides. If not for the tips, for the sake of collection. This audience loves strategy guides for games because they enable them to get places they never could before! They may be interested in the Prima game strategy guides, online strategy guides provided by content creators, or websites such as GameFAQs.