This audience wants to know "Have you seen my stapler?" These businesses are interested in retailers like Office Depot or Office Max and are looking for pens, highlighters, permanent markers, folders, index cards, notebooks, staplers, and glue.
Individuals in this audience are looking to get some ink, and no, they don't mean a tattoo! They are looking for companies that can provide them with various types of inks and toners, such as toner cartridges, ink cartridges, single or combined ink cartridges, and starter and high capacity cartridges.
A good idea poorly presented is like a diamond ring wrapped in newspaper; this audience is interested in wrapping their ideas in silk. These individuals are interested in purchasing presentation materials from suppliers such as Office Depot or Office Max such as dry-erase boards, bulletin boards, display boards, whiteboards, and enclosed boards.
Life without storage and organization is a cruel charade, and this audience isn't playing games. These individuals are visiting websites like Office Depot and Office Max, and their chief goal is to provide businesses with supplies like filing cabinets, desk drawers and desk drawer organizers, binders, and filing crates.