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Demographics > Generation > Baby Boomers

Baby Boomers

Baby boomers are the demographic group born during the post–World War II baby boom, approximately between the years 1946 and 1964. This includes people who are between 53 and 71 years old in 2017, according to the U.S. Census Bureau.[1] However, according to the Strauss–Howe generational theory, baby boomers are defined as people born between 1943 and 1960, which would include people who are between 57 and 74 years old in 2017.

Devices Observed
2,897,069
Last 30 days
96,569
Last 24 hours
4,024
Last hour
67
Last minute
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2018 3rd Party Data Pricing Discount!

Thank you to every brand and agency that helped Clickagy experience an explosive 2017!¬† As we kick off 2018, we’re looking to continue our aggressive market expansion, helping clients crush their campaign goals! So effective immediately, we’re discounting the rate on all 2,300+ real-time, deterministic audiences in the¬†Clickagy Taxonomy by 45%, to the new, sexy […]