This audience focuses on planning and coordinating the administrative functions of a company. Typical behaviors of this industry include recruiting, training, and handling workplace disputes. They may have certificates from the Society of Human Resource Management or Human Resource Certification Institute.
Accounting does not make corporate earnings or balance sheets more volatile. it just increases the transparency of volatility in earnings. This industry focuses on analyzing and preparing financial statements. Typical behaviors include offering companies and customers financial consultation, calculating taxes, and ensuring companies and customers are complying financially with laws. They may have had exposures to accounting products like QuickBooks or Excel, and firms like Deloitte or PwC.
This industry works with banks such as JP Morgan Chase, Bank of America and Wells Fargo to offer customers and businesses bank account services. Typical behaviors include transfer of funds, accepting loans and deposits.
This industry determines coverage amounts and premiums for clients and companies. Typical behaviors include determining the risk of the coverage, calculating appropriate coverage and premium amounts, and screening prospects. They may have been researching State Farm, Allstate, and AIG.
Cash combined with courage in a time of crisis is priceless. This industry focuses on providing market making and FICC services to prospects. Typical behaviors include underwriting, issuing securities, and assisting in mergers and acquisitions. They may have been researching JP Morgan Chase, Goldman Sachs or Citigroup.
Those included in this audience focus on analyzing and improving a company's organizational problems. Typical behaviors include business strategy development, development of coaching skills, and process analysis of a business. They have a CMC certificate and may have had experience with Deloitte and Accenture.
Individuals in this audience spend their days running numbers, counting beans, and making sure that the balance sheets balance out. They may work at large firms like Towers Watson, Mercer, Aon Hewitt, or Milliman.
Nothing ventured, nothing gained. This audience focuses on financing start-up companies. Typical behaviors include assuming the high risk for funding new companies, pooling investments, and determining investment decisions. They may have done business with start-ups like Uber, Airbnb, and Flipkart.
'Tis money that begets money. Businesses in this audience advise clients on how to grow profits through investment strategies. They typically consult clients by analyzing their income needs, taxes, and assets. They may have been researching Merrill Lynch, Morgan Stanley, and JP Morgan Chase.