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Despite growing ad budgets and clear results, new trends in advertising have driven an entire crowd of consumers to reject all kinds of promotions. A recent New York Times article chronicled this phenomenon perfectly. The article’s author, Tiffany Hsu writes, “As advertisers bombard consumers across platforms like Twitch, Facebook, television, billboards, and more, consumers are […]
Clickagy data is now powering BIGDBM’s newest dynamic marketing engine, the eRV (Email Recency Validation) platform. The eRV application protects campaigns from high bounce rates and bad results by testing clients’ email records for recency, solving the increasingly prevalent issue of old or fraudulent email data. The average eRV client reaches an extraordinarily low hard […]
You check your email. Cold sales propositions clutter your inbox…again. “Choose us!” they wail in a desperate chorus. What do they promise? Analytics, CRM organization platforms, “unicorns to your horse,” quality this, quality that, etc. “No, thanks,” you think, imagining all the subsequent follow-ups that will plague you until you seek an early retirement. […]