Baby boomers are the demographic group born during the post–World War II baby boom, approximately between the years 1946 and 1964. This includes people who are between 53 and 71 years old in 2017, according to the U.S. Census Bureau. However, according to the Strauss–Howe generational theory, baby boomers are defined as people born between 1943 and 1960, which would include people who are between 57 and 74 years old in 2017.
Generation X, or Gen X, is the demographic cohort following the Baby boomers. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use starting birth years ranging from the early-to-mid 1960s and ending birth years ranging from the late 1970s to early 1980s. Generation X is a relatively smaller demographic cohort sandwiched between two larger demographic cohorts, the Baby boomers, and the Millennials.
Millennials have killed almost everything - except this audience! Individuals in this audience were differentiated by their age and interest in content relating to Generation Y, which comprises individuals born between 1980 and 2005.
Individuals in this audience were differentiated by their age and interest in content relating to the Silent Generation, which comprises individuals born between 1925 and 1945. They were shaped by the Great Depression, WWII, and the Cold War, and tend to be focused on financial security, job satisfaction, and "the greater good".