Originally, summer break only occurred because schools did not have proper A.C. The more affluent parents would take their kids out of school due to this. Soon it becomes an official break from school. Sadly, a lot of knowledge is lost during this period. People in this audience are interested in the public school program. They may have past exposure to the public school program and may be thinking of having their child enrolled in the program as well. This audience may also be interested in public universities, like the University of California, University of North Carolina or the University of Virginia.
Charter schools possess greater flexibility, when it comes to operations. This flexibility can help a school focus on the specific problems at the institution. People in this audience are interested in applying to schools, which are independent from the public school system. They may be interested in a certain type of charter school, like a charter elementary, middle or high school. This audience has been observed researching the top charter schools, like BASIS Charter Schools, the Pacific Collegiate Charter, Amistad Academy, International Studies Charter High School and Signature School.
Online schools have lost accreditation in the past. Leaving those who got their degrees from those institutions left with nothing but an invalid piece of paper. This audience is interested in enrolling to an online education program. They may be on-the-go or might not have time or means to attend a college, and they can be seen researching online school programs, like Penn State World Campus, University of Florida Distance Learning, UMass Online or Drexel Online.
Private schools typically have more specialized teachers, individual support and the ability to focus on more specific cultures or values. People in this audience are interested in the private school program. They may be seen researching different types of private schools, like religious, particularly Catholic, schools, boarding schools, military academies, university prep schools and independent schools.