Up until recently most phone plans operated by making you pay outright for the phone at a discounted price. Now, however, most companies have you pay a monthly fee for the phone at zero APR usually. This audience includes people who pay a certain amount of data, minutes and texts over the course of the contract's length. They may enjoy knowing how much they are going to pay for their phone bill monthly and may be seen researching and comparing carriers' plans, like Sprint's, AT&T's or Verizon's.
Contract not your thing? Prepaid is the way to go then. No hidden fees, no having to deal with pesky fine print. Just pay for a phone and use it. If only life were that simple! This audience includes people who regularly use pay-as-you-go to pay for their mobile services. They purchase mobile credit and can repurchase more credit if necessary. People in this audience may be seen comparing carriers' prepaid plans, like Sprint's, AT&T's or Verizon's.