Ancient cultures believed that naturally carbonated water could cure wounds and diseases. They may have been on to something... People in this audience have been observed comparing various soda water brands, like Perrier, Schweppes, Gerolsteiner Brunnen, Poland Spring, Talking Rain, Crystal Geyser Water Company, Badoit and Saratoga Springs.
Coke Zero was invented to make a diet soda for men and it worked! This audience loves drinking diet sodas! They have been observed checking out various diet soda drinks and brands, including Diet Coke, Diet Pepsi, Tab, Diet Mountain Dew, Pepsi Max, Sprite Zero, Fresca, Diet Rite, Coca-Cola Zero Sugar, Diet A&W Root Beer and Diet Dr. Pepper.
It takes 50 minutes of running or five miles of walking to burn off a 20-ounce bottle of soda. If you love your diet Coke better get to running! This audience is a regular shopper of soda. They have been observed to shop for regular soda or diet soda from brands, like Mello Yello, Fresca, Coca-Cola, Pepsi, Mountain Dew, Dr. Pepper, or Mug Root Beer. People in this audience may also have an interest in juice, like Kool-Aid or Capri Sun, or lemonade.