Also known as a backsack apparently. Interesting... This audience includes people who are interested in purchasing a backpack to carry small to mid-sized items. They may be seen researching and comparing backpack prices and are interested in brands, like JanSport, Herschel Supply, Fjallraven and Osprey Packs.
The first time the word "handbag" was use in the 1900s, was to describe men's briefcases. Fancy that, eh? This audience may be looking to buy a handbag or purse to carry smaller items and for fashionable purposes. People in this audience may be interested fashion or luxury items and may have items from brands, like Michael Kors, Saint Laurent Roady, Kate Spade or Tory Burch.
"You got a skull for your brain, a plastic sleeve for your comb, and a wallet for your money." People in this audience are really into wallets! They use wallets to hold small, personal items, like money, pictures or credit cards, and may have a wallet from brands, like Hugo Boss, Tommy Hilfiger, COACH, Kate Spade or Tory Burch. This audience may also be interested in fashion or luxury brand items.