Time is money and what better way to save time than to find someone who can assist you with your money? This audience consists of businesses searching for suitable financial gurus to put them in the black! They are looking for people who provide advice about financial management, taxes, real estate and retirement planning, mortgages, personal loans, and investments. Charles Schwab, Fidelity Investments, and Edward Jones are the usual firms for businesses to find the ideal advisory.
Businesses are much more than brick and mortar, and this audience understands that the best way to run efficiently is to ensure proper management of capital AND labor. To wit, these individuals seek human resources consultants, who specialize in training, planning, and coordinating administrative functions of a company, and are likely a patron of the Society of Human Resource Management (SHRM) or possess certifications from the Human Resource Certification Institute (HRIC).
Silicon Valley's Finest! Businesses seeking IT consultants in the fields of computer architecture, programming, and systems analysis, in addition to software development and information security are the main focus of this audience. Specifically, they may be looking for a consultant who have skills related to things, like information management and manipulation, taxonomy, and data processing.
Management is only half of the battle! Management consulting experience is the key indicator for the businesses seeking people in this audience. Their goals are typically to reduce operational costs and increase revenues. They are looking for management consultants who have knowledge of an industry's best practices, and they can provide their companies with change management assistance, coaching skills, process implementation, and strategy development. This audience may also be searching for consultants who are Certified Management Consultants.
Operations consultants in the field of business, logistics, or healthcare are the key target of the businesses in this audience. They are looking for consultants that have skills, like statistical analysis, quality control, logistics, AMD resource allocation. They have been observed searching for others in similar occupations, like management analysts, market research analysts, and logicians.
As in anything else, business is all about strategy and execution. People in this audience are businesses looking for strategy consultants who specialize in fields such as management, education, IT, marketing, and finance. They may be looking for an external or internal consultant, and have been observed searching for people who are Certified Management Consultants.