Blue Apron currently dominates the meal kit delivery market. This audience enjoys using meal delivery services. They have been observed researching and comparing various meal kit delivery services, such as Blue Apron, Purple Carrot, HelloFresh, Terra's Kitchen, Home Chef, Sun Basket, Plated Meal.
The amount of food that is available to us through our fingertips is astounding. This audience covers consumers interested in food delivery, the next innovation in app technology. Apps and services such as Uber Eats and Blue apron are listed here.
When you're too efficient to go shopping in the store yourself. This audience includes people who are in the market for grocery delivery services. They have been observed researching and comparing different grocery delivery services, including Instacart, AmazonFresh, Peapod, Vons, FreshDirect, Google Express and Yummy.com.