This audience is looking to buy a cardio machine. They have an interest in fitness, especially cardio, and are interested in cardio machines, like a rowing machine, treadmill, stair mill or elliptical machine. People in this audience may enjoy brands, like Precor, Life Fitness, Star Trac or Cybex.
This audience includes people who are interested in purchasing free weights. They have been observed to check out fitness equipment, like barbells, dumbbells, kettlebells, weight plates and barbell collars. People in this audience may have past exposure to brands, like Rogue Fitness, Bowflex, CAP Barbell or Body Solid.
This audience is interested in purchasing a membership for a gym or fitness center to improve their fitness and overall health. They can be seen researching and comparing gym membership prices or fitness class schedules, and may be interested in fitness center chains, like Planet Fitness, 24 Hour Fitness, Anytime Fitness or Gold's Gym.
This audience is interested in building a home gym! They have been observed to research various home gym equipment, such as weight plates, dumbbells, weight benches, barbells or cardio machines. People in this audience may be interested in fitness equipment from brands, like Life Fitness, Rogue Fitness, Precor or Nautilus.
This audience is for people who want a premium gym experience. These fitness centers may have live DJs, retina scanners and even concierges. A few examples are E at Equinox, Athletes' Performance, Drive 495, The Bunker, David Barton Gym, Bosse Sports, East Bank Club, Sitaris and the Houstonian Club.
This audience enjoys running as a hobby, and so, is looking for a race, be that a 5k, 10k, half marathon or marathon, to join. They have been observed checking out local turkey trots as well as 10k races. Additionally, for more long distances races, they have been observed looking into popular half marathon and marathons, like the Rock n Roll half marathon, Boston Marathon, NYC Marathon and Chicago Marathon.
This audience is really into being healthy, and so, are looking for products to further supplement their health, like whey protein. They have been observed to check out various whey protein brands, such as MTS Nutrition, Optimum Nutrition, BSN protein, JYM Supplement Science, MuscleTech and Universal Nutrition.
This audience is looking to buy dietary or workout supplements. They may be researching different kinds of supplements, such as whey protein, amino acid supplements, BCAAs, creatine or herbal supplements. People in this audience may be interested in brands, like Universal Nutrition, Optimum Nutrition, MuscleTech or AllMax Nutrition and herbs, such as flax seed or grape seed extract.
This audience loves bulking up! They may be researching products like weight gain mix/formulas. They may also have interest in bulking up for fitness reasons.
This audience enjoys obstacle course, and so, is looking for a challenge. They have been observed researching different runs such as Tough Mudder, Spartan Race, Warrior Dash and Rugged Maniac.
This audience enjoys triathlons as a hobby and are looking for one to participate in. They have been observed checking out Escape from Alcatraz, Chicago Triathlon, Ironman Lake Placid and Nautica Malibu Triathlon.