The first lottery began in 1994 and 85 percent of winners remain anonymous (with good reason). This audience enjoys gambling by using lottery tickets. They have past exposure to different types of lottery like lotto, scratch-offs, the dallies, and quick picks.
The founder of FedEx actually saved his company by gambling in Las Vegas. Further proof that life is just a gamble. This audience loves gambling! They enjoy games of chance like poker, blackjack, roulette, craps, and baccarat. They may have traveled to casinos such as Foxwoods Resort Casino, MGM Grand Las Vegas, Winstar World Casino, and Mohegan Sun.
Some men will sacrifice quite a bit to win a season of the Fantasy league. They give up beer, cell phones, and even sex! This audience loves fantasy sports! They enjoy drafting and managing their own team online and competing with other players, which is based on statistical performance. People in this audience may be interested in fantasy sports, such as fantasy football, fantasy baseball or fantasy basketball.
Sports betting isn't all about luck. Their research is involved. If only we could go to the future and buy a record of all the horse races and sporting events to use to our advantage. This audience loves predicting sports outcomes! Through money-line betting or spread betting, people in this audience bet money to predict outcome in sports like football, basketball, hockey, and boxing. They may enjoy fantasy sports as well.