Approximately 0.7 percent of people in the world is drunk at any given time. It truly is always 5 o'clock somewhere. This audience loves its beer! They may enjoy drinking different kinds of beer, like ale, lager, India pale ale, pilsner or wheat beer, and have past exposure to beer brands, such as Heineken, Guinness, Fat Tire, Budweiser, Foster's Lager, Coors Light or Blue Moon.
Shaken, stirred, or with a little umbrella in it? They are interested in creating and serving mixed alcoholic beverages, especially cocktails, such as a cosmopolitan, mojito or old fashioned. People in this audience may be looking to attend bartending school or be a bartender.
Boo! Okay, this audience isn't interested in that kind of spirits, but if you drink enough you'll be as white as a ghost. This audience includes people who are interested in purchasing spirits. They enjoy spirits, such as vodka, gin, tequila, bourbon or whiskey, and may be interested in brands, like Jose Cuervo, Bacardi, Smirnoff, Jim Beam, Grey Goose, Don Julio or Johnnie Walker.
You don't have to be a sommelier to be part of this audience! People in this audience have been observed to research different kinds of red and white wine, such as sauvignon blanc, cabernet sauvignon, merlot or chardonnay. They may have past exposure to wine brands, such as Yellow Tail, Gallo, Changyu or Barefoot Wine.