These individuals were distinguished by their consumption of content related to being single, such as dating tips for singles, events catered towards singles looking to meet new people, and listicles related to singles topics of interest.
Individuals in this audience are differentiated by their status as divorcees. They may be consuming content related to dealing with the grief of a divorce, understanding the implications of split custody, or the legalities of child support.
The presence of engagement is the main factor that defines individuals in this audience. They may be trying to figure out how to pick out a ring for their wife or husband, how to plan a wedding and what is entailed, or ideas for the perfect proposal.
Married individuals in this audience are defined by their interest in topics dealing with life after vows have been exchanged. They may be interested in marriage counseling services, re-engaging with their spouse via couples activities, or picking out gifts for a wedding anniversary.
Individuals in this audience were distinguished by their interest in content consumed by people in the process of or considering divorce. They may be researching divorce lawyers, looking up typical divorce proceedings and timelines, or even engaging in activities that could lead to divorce.
Spouse-less individuals, who have either lost their husband or wife and have not yet remarried are the key constituents of this audience. They have been identified by their consumption of content related to this loss, such as pages discussing how to deal with the loss of a spouse.