The health of a first world economy can often be measured by how busy its rail system is kept, and these individuals work hard to ensure nothing gets de-railed. They may be the engineers and conductors controlling trains, repair staff maintaining the engines, yardmasters ensuring the content of cars. or switch operators determining who goes where.
Mass and energy are the two key components of the knowable universe, and individuals in this audience represent the industries attempting to sell the latter to public and private individuals and corporations. They may have been observed inspecting buildings for air leakage, advising customers and companies on efficient energy practices, and installing devices like solar panels or gas meters.
Waste treatment represents the attempt of governmental and private organizations to minimize, convert, and reuse refuse. They may be researching waste treatment applications for ammonia or chlorine, specifics of recording and gauge readings for waste treatment, or companies like Rumpke or Recology.
"We never know the value of water until the well is dry." The individuals in this audience are involved in all aspects of water treatment, including inspecting sewage, collecting sewage, testing water samples, and purifying water. They have been seen researching companies such as Enviro-Care, or Jenfitch in addition to content related to the commercial, industrial, and governmental treatment of water.
Antitrust lawyers specialize in the area of market competition and anti-competitive laws, and this audience is interested in hiring a firm or lawyer such as Gibson, Dunn, & Crutcher LLP, Arnold & Porter Kaye Scholer LLP, and Axinn, Veltrop & Harkrider LLP, to represent them in this area.
Business law is the set of rules and regulations by which businesses interact with one another, and this audience would like to hire a lawyer who focuses on business law. They have been observed researching law firms that focus on corporate and international business law, such as lawsuits that involve corporate liability and crime, mergers & acquisitions, and corporate insolvency.
One of the key roles of the government is enforcement of contracts between businesses, and this audience is interested in a lawyer that can help them with contract law. They have been observed researching law firms that specialize in lawsuits dealing with breach of contract, efficient breach, illegal contracts, misrepresentation, and duress.
Human resources & employment law are crucial for any modern business, as the individual is more empowered than ever to take advantage of corporations due to the United States' strong history of respecting employee over employer rights. This audience is seeking a lawyer specializing in labor law, and may need consultation on matters including employment contracts, wages, workplace discrimination, wrongful dismissal, occupational safety and health, and whistleblowing. They have been observed researching top labor law firms, such as Ogletree, Deakins, Nash, Smoak & Stewart, Allen, Norton & Blue, and Baker & Hostetler.
Thomas Jefferson once stated, "He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me," and this audience wants to ensure that no tapers are lit through non-legal channels. They are interested in hiring a lawyer who specializes in intellectual property disputes and intellectual property law. This includes intellectual property rights, trademark infringements, copyright infringements, patents, trade secret misappropriations, and trade dress.
While it would be easy to make the argument that business cards are a way to exchange personal information, it is more the case that the business card represents an opportunity to be memorable. Individuals in this audience are interested in making an impact on the people they meet and are researching companies that can help then do it such as Vistaprint, Moo, or Gotprint.
"You can't take a picture of this. It's already gone" is the photographer's lament, but these individuals disagree and would love to capture a moment for their company forever via a corporate photographer. They are looking for individuals who can provide corporate portraits, general office snapshots, office pictures, and corporate headshots, among other photography services.
While the phrase "cleanliness is next to godliness" can now be contextualized as an attempt to encourage sanitary practices in a time before they existed, a clean office is nonetheless a happy office. Individuals in this audience are looking for companies that can provide janitorial services for their office, and want to do business with companies who provide cleaning services including emptying trash, vacuuming and mopping floors, and cleaning office tables. They have been observed researching companies such as Vanguard Cleaning Systems, Jan-Pro Franchising, and Stratus Building Solutions.
It's more important that you're employees feel safe when they're doing their job! This audience is interested in equipment and gear for fire safety, or fire and security services for their office. They may be interested in fire extinguishers, fire alarms, security cameras or security alarms, and have been researching brands, such as Amerex, Ansul, Cisco Systems, and Sonicwall.
Logistics software may be a crucial link in the supply chain, but these individuals understand the importance of boots on the ground, wheels on the road, and wings in the air to deliver and receive products, raw materials, and goods. They may be concerned with ensuring that their products get to their customers in a timely fashion, how to deliver bulk materials across the country or globe, or how best to handle delicate items via organizations like FedEx and UPS.
Everyone loves promotional swag! Whether it's being fired out of t-shirt cannons, handed out at company events, or given to new employees, the people in this audience are looking for companies that can put their logo out into the world. This includes coffee mugs, pens, notepads, office awards and statues, plaques, and notebooks via companies like InkHead and VistaPrint
Putting on a uniform is a transformation in a very real way: the judge who dons his robes and the plumber who steps into his overalls become the task when they do so. Individuals in this audience are looking for companies that can provide office uniforms for their employees. This may include uniforms and corporate attire such as customized khaki pants, polos, cargo pants, blazers, and suits, via companies like Vistaprint and Dickies.
The first VoIP (Voice over Internet Protocol) calls were made by ARPANET in 1974, but the VoIP technology we know and use today was invented by Vocaltec in Israel in 1995. Individuals in this audience are adherents of a decades-old tradition of using VoIP services for their numerous advantages over traditional phone services, provided by companies like Cisco, Comcast, and Spectrum. =
The best website in the world can't do much if it doesn't have a home, and this audience wants to find a home for its content. They may be using any number of web hosting services, from the full-service offerings of Squarespace, GoDaddy, and Wordpress to simpler offerings like Geocities, Angelfire, and HostGator. This audience might be doing performance testing, analyzing their website traffic, implementing rich media content and advertising, or just finding a place to put their favorite recipes and pictures.
Even the most ardent bean counters will admit that the minutiae aren't that fun, and this audience is interested in software that gives them more time to turn all those beans into something useful! They are likely preparing financial statements, calculating profits and costs, and organizing financials via programs such as Quickbooks or Freshbooks.
Almost everyone has had an experience where a hard drive has failed, a file hasn't been saved, or important data has been lost. This audience is interested in ensuring that DOESN'T happen to them by using backup & recovery software, which allows them to restore data, copy files and databases, and compress and backup bulk data. They have been observed researching programs such as NetBackup, ChronoSync, and Paragon Partition Manager.
CRM or customer relationship management is a type of software used to provide a company with business data to improve how they interact with current and potential customers. Individuals in this audience are interested in this software and have been seen observing programs like Zoho Office Suite and Apptivo.
As the mountains of data, we gather rise around us like so many trash heaps, database software has arisen to turn meaningless content in context. People in this audience focus on organizing a company's data and information via databases such as MySQL, Microsoft Access, and Oracle Database, which help them gather, structure, and interpret vast swaths of data.
The sales of brick and mortar stores continue to be offset by online venues, and E-commerce software continues to become more and more important. Individuals in this audience focus on organizing a company's online store with software such as Shopify, Magento, and X-Cart, and their typical processes include managing inventory, calculating costs and taxes, and processing bills.
The integration of all key business functions into one neat and tidy program for interpretation and its concurrent evaluation of the aforementioned business resources is the key defining factor for ERP (enterprise resource planning) software. Individuals in this audience are interested in this software, which attempts to simulate and manage a company's back-office functions and organize financial data via programs like SAP Business One and Odoo.
As Sun Tzu once stated, "“The line between disorder and order lies in logistics". Individuals in this audience focus on managing a company's transportation and storage of goods with software. They typically plan transportation routes, calculate rates, and schedule shipments, and have observed interest in programs such as Onfleet, Shiphawk, and Freightview.
Software as a service (or SaaS) is the wave of the future, as it neatly sidesteps almost all client-side difficulties by moving software operations from the personal computer to provider's servers. This audience is interested in shifting their software suite in this direction and may include services such as DBMS (database management systems), CRM (customer relationship management) , CAD (computer-assisted design), and cloud storage.
With leaks, hacks, and security breaches a daily occurrence in today's hyper-connected world, this audience is more concerned than ever with securing their business via security software. This might include virus scanning software, firewalls, or anti-spyware software, and programs such as Norton 360 and McAfee.
Efficient supply chain management is one of the few avenues left companies can use to increase revenue, and individuals in this audience are looking for a software to help manage it. Supply chain management software may entail sourcing a supplier, purchase order processing or managing inventory, and they may have interacted with SAP or JDA Software.
Individuals in this audience are looking to get some ink, and no, they don't mean a tattoo! They are looking for companies that can provide them with various types of inks and toners, such as toner cartridges, ink cartridges, single or combined ink cartridges, and starter and high capacity cartridges.
A good idea poorly presented is like a diamond ring wrapped in newspaper; this audience is interested in wrapping their ideas in silk. These individuals are interested in purchasing presentation materials from suppliers such as Office Depot or Office Max such as dry-erase boards, bulletin boards, display boards, whiteboards, and enclosed boards.
This audience wants to know "Have you seen my stapler?" These businesses are interested in retailers like Office Depot or Office Max and are looking for pens, highlighters, permanent markers, folders, index cards, notebooks, staplers, and glue.
Life without storage and organization is a cruel charade, and this audience isn't playing games. These individuals are visiting websites like Office Depot and Office Max, and their chief goal is to provide businesses with supplies like filing cabinets, desk drawers and desk drawer organizers, binders, and filing crates.