Ever went to Target knowing there was a better deal on Amazon just to get a deal? If not, you should if you have congrats, you're a comparison shopper. This audience is interested in comparing prices. They regularly look for deals, discounts, rewards, and membership cards. People in this audience may be interested in brands like Costco, Sam's Club, Amazon, or Walmart. They have been observed using coupons, getting price matches, going to discount retailers like TJ Maxx and Marshall's.
Remember being a kid and yanking as many coupons out of those machines in the aisle. Imagine you never stopped doing that. People in this audience love a good bargain. They may be seen researching Groupon, printable coupons or online coupons.
The Dr. Suess book, "Oh the Places You'll Go" is a rather common college graduation gift. It's funny you on your path to adulthood and you're gifted a kid's book. People in this audience are looking for gifts for their loved ones, who have just graduated. These gifts may range from cars to laptops.
Living the life of luxury or faking it until you make it. This audience loves luxurious products and it's willing to spend a hefty sum for quality. They may be seen researching Ralph Lauren, Prada, Burberry, Tiffany & Co and Cartier.
Why waste money? Value shoppers are more likely to stock up, will drive farther to find a deal, and are less picky about brands and more focused on price. These consumers have been observed consuming content about Value Shopping such as coupons, deals, and promo codes. They are also known to download company apps and apps like Groupon.
This audience likes to feel secure about their products and in turn, buy warranties. They purchase TV warranties, computer warranties or home appliance warranties.
Shop till you drop with this audience who is interested in shopping at department stores. They regularly look for clothing, home appliances, kitchenware, and home supplies (bed sheets, pillows, and vases). People in this audience may be interested in brands like Macy's, Sears, or Kohl's.
Where do you go when you want consumer goods at a decent price?. People in this audience are looking for a good deal in bulk. They may be researching big box stores such as Walmart, Target, Meijer and/or more specialty stores like Menards, Barnes & Noble and Best Buy.
The thrill of winning an auction and finding a deal keep this audience at the edge of their seat. People in this audience take part in auctions online. They may be bidding on eBay, Ubid or Municibid.
Shopping from the comfort of your home. It doesn't get as modern as this. Fans of Online Shopping regularly look for clothing, electronics, food, and appliances from the comfort of their homes. People in this audience may be interested in brands like Amazon, Ebay, or Alibaba. They've also been known to compare prices and search for a good deal.
Some auctions actually hire people to bid! This audience loves Auctions. They regularly look for auction houses, bidding, antiques, and collectibles. They normally bid on collectibles, cars, and sometimes even livestock. People in this audience may be interested in brands like Sotheby's, antique stores, or foreclosures. They often use adjectives like rare, unique, or one of a kind.