Thomas Jefferson once stated, "He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me," and this audience wants to ensure that no tapers are lit through non-legal channels. They are interested in hiring a lawyer who specializes in intellectual property disputes and intellectual property law. This includes intellectual property rights, trademark infringements, copyright infringements, patents, trade secret misappropriations, and trade dress.
Antitrust lawyers specialize in the area of market competition and anti-competitive laws, and this audience is interested in hiring a firm or lawyer such as Gibson, Dunn, & Crutcher LLP, Arnold & Porter Kaye Scholer LLP, and Axinn, Veltrop & Harkrider LLP, to represent them in this area.
Business law is the set of rules and regulations by which businesses interact with one another, and this audience would like to hire a lawyer who focuses on business law. They have been observed researching law firms that focus on corporate and international business law, such as lawsuits that involve corporate liability and crime, mergers & acquisitions, and corporate insolvency.
One of the key roles of the government is enforcement of contracts between businesses, and this audience is interested in a lawyer that can help them with contract law. They have been observed researching law firms that specialize in lawsuits dealing with breach of contract, efficient breach, illegal contracts, misrepresentation, and duress.
Human resources & employment law are crucial for any modern business, as the individual is more empowered than ever to take advantage of corporations due to the United States' strong history of respecting employee over employer rights. This audience is seeking a lawyer specializing in labor law, and may need consultation on matters including employment contracts, wages, workplace discrimination, wrongful dismissal, occupational safety and health, and whistleblowing. They have been observed researching top labor law firms, such as Ogletree, Deakins, Nash, Smoak & Stewart, Allen, Norton & Blue, and Baker & Hostetler.