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Right now, the majority of American adults still prefer to get their news on TV. However, this is changing rapidly, as technology dominates more and more of every market. As recently as 2013, only 54% of adults used their phones to read the news, while today that number has grown to a substantial 74%. This […]
Consciously or not, millennials digest a considerable amount of content each day, crafting a symbiotic relationship with data. They are the first generation to grow up with unlimited access to relevant information, leading them to be the most talked about generation in today’s marketing atmosphere. A generation isn’t a label, a category or a simple […]
Consumers spend a lot of money on love, and love ain’t cheap! Feel the love of an increased ROI by connecting to the right audience before the cards, candy, and flowers are handed out. Deliver what your consumers want before they know they want it. Market segmentation is a great way to reach your audience […]