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We live in the age of the FOODIE, however, serving gourmet ads to the wrong audience won’t cause your product or brand to run off of the supermarket shelves. Influencing and engaging with household grocery shoppers isn’t as simple as it may seem. The grocery store industry makes up the largest food retail channel in […]
In these decades of accelerated change, marketers seeking success stick to the most fundamental tenet of their trade: understanding their customers. Every brand’s success is built on that foundation. The best marketers of all get that, so using high-quality data to fuel your analytics solutions and reach an accurate understanding of your consumers is essential. […]
In today’s ruthless beauty business, having a vague idea of who’s in your target audience is not enough. A profound knowledge of your intended audience is a vital part of engaging this particular group of consumers. Don’t cast such a wide net to reach as many consumers as possible that you waste money reaching those […]