Did you know some dogs grow "hair" instead of fur? Weird, huh? Individuals in this audience are actively involved in grooming animals or consuming content related to animal grooming for their businesses. They may be looking up how to efficiently wash cats, how to quickly trim dogs, or how to make birds shine cost effectively.
What would do without our pets? What would they do with veterinarians? Individuals in this audience are composed of veterinarians and individuals consuming content that only veterinarians would consume (technical details of veterinarian care, pharmacology, diagnostics, etc).