Teens between 12-18 are present in the households in this audience. They may have been consuming content related to how to deal with their teenagers' changing behavior, puberty, how to enforce curfews, or what kinds of music their children shouldn't be listening to.
Individuals in this audience are distinguished by the presence of a newborn baby in the first year of life. They may be looking up how or when to feed their baby, ways to manage their sleep schedules, or general tips on how to manage the changes in their life as a result.
Pregnant and prenatal women are the primary focus of this audience. They may be looking for recipes and cooking ideas that help with pregnancy cravings, where to find Lamaze classes, or how to deal with all the body changes associated with pregnancy.
Individuals in this audience are distinguished by their interest in content related to raising 3-5-year-old children. This may involve finding a Montessori or preschool, determining which books and television shows would be appropriate for the age range, or what kind of toys are best suited for them.
Individuals in this audience are distinguished by their interest in topics relating to preteens, such as how to find a good private elementary or middle school, how to teach their children long division, or what kind of television shows would be appropriate for the 5-12 age range.
Individuals in this audience are differentiated by the presence of a toddler, which was ascertained by their interest in content marketed towards them. They may be trying to learn how to help their children walk up stairs, speak their first words, or what kind of books are appropriate in that age range.
The presence of children between the ages of 18-21 are the primary distinguishing factor in this audience are distinguished by the presence of children between the ages of 18-21. They may be looking into helping their children with the college expenses, advice on how to deal with becoming an empty nester, or how to convince their kids that community college might not be such a bad idea.