Owning and residing in a house is the primary factor in defining this audience. They are concerned with the purchase, maintenance, rental, or sale of homes. They might be looking for the best way to maintain the yards in front their house, how to deal with local neighborhood covenants, or what colors look best on given house types.
Apartments are the primary residence of individuals in this audience. They are interested in content related to the purchase, maintenance, rental, or sale of apartments. They might be wondering what their landlord's legal liability is regarding black mold, how to negotiate for lower rent, or which local complexes have vacancies.
This audience lives in or owns a condominium and are consuming content related to the purchase, maintenance, rental, or sale of condos. They might be trying to figure out how to hurricane-proof their property in Gulf Shores, the legal details of setting up a timeshare in Vail, or the average yearly maintenance costs of a two-bedroom condominium in downtown Atlanta.
Individuals in this audience are differentiated by their consumption of content related to the purchase, maintenance, rental, or sale of townhouses. They may be looking at Zillow property listings, figuring out how best to describe their property to potential buyers, or deciding which upgrades would look best in their kitchen.