Where's the fire? This audience is comprised of people who respond to any emergency situations where a person or company's property is at risk. Typical behaviors include putting out fires, providing fire safety education, and driving fire trucks. They may have had past exposure to equipment like water hoses, fire extinguishers, and water pumps.
"The civil service can never be placed on a satisfactory basis until it is regulated by law." Individuals in this audience are actively involved in civil service roles in the United States government. Their jobs vary from postal workers to non-elected government officials.
Whatcha gonna do when they come for you? This audience provides protection for a company's property or employees. They usually investigate crimes, conduct traffic stops, and collect evidence. They may be seen researching federal agents like the Secret Service, DEA, and FBI.
As an organization that is tasked with defending United States and it's interest, this audience focuses on keeping the country's national defense. Typical behaviors include supporting combat or training operations, managing enlisted personnel, and operating combat vehicles. The Army, Navy, Air Force, Marines, and Coast Guard are service branches those in this audience may be affiliated with.
Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds, the creed of the USPS. People in this audience focus on delivering mail for companies. Typical behaviors include selling products like postage stamps and money orders, organizing and delivering mail, and loading mail trucks. USPS, FedEx, or UPS are among a few companies this audience may have experience with.