Before the 1930s, Diamond rings were not traditionally offered as a symbol of monogamy. The tradition began with De Beers' ad campaign and became a roaring success. This audience includes people who are looking to buy an engagement ring! They may be seen researching different styles of engagement rings, like a halo-style ring, semi-mount ring, or side- stone ring. People in this audience may be interested in retailers, like Sterling Jewelers, Kay Jewelers or Zales.
The origin of the term "bracelet" is from the Latin "brachile" which translates to "hand." This audience enjoys shopping for bracelets! They may already have different kinds of bracelets, like bangle bracelets, chain or link bracelets, ID bracelets, or cuff bracelets. People in this audience may be seen researching retail jewelers, like Sterling Jewelers, Zales, or Fred Meyer Jewelers.
In the late 1950s, pierced ears made a comeback but jewelry stores would not offer piercing services until another ten years from then. Imagine that, teenage girls and boys piercing their own ears at home. An accident waiting to happen! This audience loves earrings and rings! They have been observed looking for different kinds of piercings, including earrings or ear piercings, nose rings, stud earrings, or industrial barbell piercings. People in this audience may be interested in piercing retailers, like Claire's or Piercing Pagoda.
A choker is actually a tightly fitted necklace hence the name. During the French Revolution, women wore crimson ribbons around their necks to commemorate those who perished by the guillotine. That's a little grime so to end this on a good note, Rihanna also wears chokers! This audience loves their necklaces and pendants! They are seen looking at different kinds of necklaces, such as chain necklaces, collars, chokers or lockets. People in this audience may be interested in jewelry designers, like Bulgari, Chanel, David Yurman, Cartier or Tiffany.