Programming like anything started small, the first high-level programming language was FORTRAN invented by John Backus. People in this audience develop computer applications and provide businesses with computer consulting services. Typical behaviors include designing computer programs and applications and ensuring those programs and applications continue to run smoothly. They may have past exposure to Microsoft, Oracle, or SAP.
Looking for those who excel at designing and applying information systems. This audience focuses on analyzing a company's computer network and procedures. Typical behaviors include developing and designing network solutions, collaborating with a company's business and IT departments, and conducting network solutions tests. They may have observed content about Microsoft, Google, or Apple.
Believe it or not web development requires no formal education! Individuals in this audience are actively engaged in the programming of websites, and website development. They are likely to use tools such as Angular.js, jQuery, Polymer, and Workbox.