Imagine you could zoom out and see what everyone on the internet is doing in real-time. If you could cherry-pick specific people to reach based on content they're consuming, who would you target? Don't settle for status-quo or "close enough"... instead of a one-size-fits-some segment, Clickagy Audience Lab empowers you to surgically handcraft your ideal audience!Build a Custom Audience
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is a federal law that required the creation of national standards to protect sensitive patient health information from being disclosed without the patient's consent or knowledge. Those in this audience are seeking information about this act and how to adhere to it during the normal course of business.
A diagnosis of diabetes requires a patient to seek a tremendous amount of information. Organizations like the American Diabetes Association and other firms offer training, advice, information and other diabetes self-management and support (DSMES) services.
Discharge planning is the process of preparing a patient to manage their health after they are released from the hospital or other care facility. The staff at these facilities may be researching discharge planning software solutions, best practices and methods for discharging a patient, documentation and instructions for the patient and other transitional tools.
There are so many communities being developed for the aging members of the populations, and they're frequently some of the nicest places you'll ever see! Developers and the doctors who staff these facilities and communities research the best ways to house and care for the elderly and enrich their lives in the process.
Evidence based design as well as evidence-based medicine has shown that environment design can affect patient outcomes. The people in this audience are the architects and engineers of hospitals and other health care facilities and do extensive research on the concepts and buildings that create a healing environment.
Safe, clean food is expected in the US and food service establishments and suppliers must adhere to strict government regulations ensuring the safe handling of consumable goods. Companies in this audience may be seeking information from the U.S. Food and Drug Administration (FDA), Center for Food Safety and Applied Nutrition (CFSAN), Food Safety and Inspection Service (FSIS), United States Department of Agriculture (USDA) and more.
Those seeking information about the principles of Good Clinical Practice (GCP) want to assure the safety, accuracy and quality of clinical trials. They may be looking for information about ethical concerns, risks and benefits or data quality as well as historical milestones for this concept like the Nuremberg Code, Helsinki Declaration, Belmont Report and more.
Hospitals and medical companies rely on legal teams that are specifically trained to handle health care law. These legal teams handle HIPAA regulations, DNR directives, insurance litigation and other legal matters. They may also work closely with the FDA or Health and Human Services departments to ensure privacy compliance.
Hospitals, clinics and other medical facilities seek to deliver the highest quality of healthcare at a good value. This can be achieved by a combination of well trained doctors and staff, good bedside manner, accurate diagnostics, affordable pricing and comprehensive care.
It's nearly impossible to watch TV and not see an ad for a prescription or over-the-counter medication. Drug companies may seek to partner with a well known healthcare advertising firm like Maricich Health, LEVO Health and others. They may also solicit volunteers for market research or advertising feedback.
Integrated Delivery Networks (IDN) are systems and networks of providers and healthcare facilities that provide both health care services and insurance options to a specific region or area. Physicians may be seeking information about how to join or partner with an IDN in the area, IDN numbers, etc.
Laboratory robotics have propelled the healthcare industry to new levels of accuracy and dependability. Labs seek this specialized equipment to reduce error rates and ensure a sterile environment, and may be looking for tools like centrifuges, sample managers, liquid handlers, pipetting robots, autosamplers and more.
Laboratory informatics is the organization and data analysis of test results and is closely tied with laboratory automation. Health care companies may also be seeking laboratory information management system (LIMS) software to manage diagnostic procedures and analyze results.
Businesses with a large number of employees qualify to sign up as a large group for health insurance coverage. These businesses may be seeking pricing, contract information, coverage tiers, discounts and other benefits of offering a health insurance plan to their employees.
Linguistic validation is used in clinical outcome assessments to ensure that a translation of patient-reported outcomes are linguistically accurate, culturally appropriate, and validated by a professional in the field. Those who oversee clinical trials are the likely target of this audience.
Managed care plans are a type of health insurance services designed to provide services at a reduced cost. Many of the companies such as Kaiser Permanente, Aetna and Humana not only provide healthcare, but act as an insurance provider as well.
Mass customization may sound redundant, but it refers to the streamlining of the customization process, allowing for individuals to make personal selections and choices within a controlled system without additional time or cost to the business or vendor. Healthcare professionals may look for mass customized solutions like adaptable medical desks, hospital beds with many customizable patient settings and other facility equipment that is adaptable in multiple ways.
Preventing medical errors is a critical piece of delivering quality healthcare. Hospitals and other medical facilities seek information about current guidelines and new research tips on preventing these errors especially in areas like patient handoff, infection risk, diagnostic errors and more.
Hackers and thieves are using stolen social security numbers in a variety of ways, one being to get medical treatment! Healthcare facilities and insurance companies are trying to find ways to fight medical identity theft, fraudulent medical claims, falsified insurance applications, prescription theft and other forms of fraud.
Medical image sharing is the electronic transfer or exchange of medical images between hospitals, physicians and patients. Health care facilities may be seeking easier ways to transfer images like x-ray and cat scans to other doctors or specialists using software like BEAM, Ambram, Hyland and more.
A medical practice can refer to a small boutique office, or range all the way to a large national chain with expansive facilities. In any case, those in this audience are in the medical field and may be doing research on all types of relevant software, business planning, medical staffing and other topics.
HIPAA is the big name here, but hospitals and other medical offices regularly seek other information and systems to keep patient information secure. They may be researching best office practices, how to protect patient health information (PHI) or software to manage patient records such as Protenus, Vocera and more.
Population health management refers to the process of improving and maintaining the overall health of a group of individuals. Medical professionals promote this concept as overall successes in health care within a population leads to consistently better health practices and disease prevention.
Public health refers to "the science and art of preventing disease". This encompasses many aspects of society from maintaining efficient public sanitation to making vaccines and medications publicly accessible. This audience contains people that have been observed surfing the web for content about public health.
Radioactive contamination occurs when radioactive material is deposited on or in an object or a person. Those in this audience have an interest in the treatment and decontamination of people who may have been exposed to radiation, symptoms of radiation sickness, prognosis based on amount of exposure and more.
Risk Adjustment is a process within the health insurance industry that considers health status and potential costs of an applicant when determining payments or pricing. Health insurance companies utilize risk adjustment models and methodologies to determine policy rates or pricing.
Risk-based monitoring in the health and medical fields is the process of ensuring the quality of clinical trials. Medical professionals in this audience may be researching concepts like the social and clinical value of a study, the scientific validity of the study, fair subject selection and other ethical considerations.
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Despite growing ad budgets and clear results, new trends in advertising have driven an entire crowd of consumers to reject all kinds of promotions. A recent New York Times article chronicled this phenomenon perfectly. The article’s author, Tiffany Hsu writes, “As advertisers bombard consumers across platforms like Twitch, Facebook, television, billboards, and more, consumers are […]