Consumers who really love your brand will tell the world about it. A brand ambassador is a consumer employed by a company or organization to help raise brand awareness and increase sales. People in this audience are interested in becoming a brand ambassador, or are seeking the services of a brand ambassador for their product, service or business.
Is your company a household name? Brand awareness describes the degree of consumer recognition of a product by its name alone. People in this audience are seeking to improve the brand awareness of their product, service or business, or may offer PR or branding services to others.
Brand management is the overall approach to boosting and maintaining the brand identity and image of a company. People in this audience are looking for proven methods and techniques, or software or agencies to handle their brand management and ensure company value into the future.
Brand positioning is the space a company occupies in the mind of a consumer. The concept describes the positive or negative connotations a consumer may have, and how a consumer distinguishes one brand from all the others. People in this audience are seeking to better understand the mind of a consumer in order to elevate their brand positioning.
A branding agency brings a company to life. They're responsible for making slogans, logos, jingles and more as appealing and memorable as possible in the mind of a consumer. People in this audience are seeking a high level of branding through a local or national branding agency.
Who are you? It all depends on the personal brand you create for yourself, or in many cases the brand someone creates for you. People in this audience want their name to be known (in the best possible way, of course) and are seeking guidance, tips, agencies or other useful personal branding tools.
You didn't even know you needed it until you saw it in a catalog. Product Information Management (PIM) is the process of managing all the data needed to catalog, advertise and sell products. People in this audience are seeking formation about the process of creating or maintaining a catalog of a company's goods and products with ingredients, descriptions, proper usage, instructions, safety warnings and other information.
New products hit the market every second, but the best sellers have been planned well ahead of time. A product launch is the planned and coordinated effort to bring a new product to the market. People in this audience are seeking other companies and professionals to generate buzz and ensure their new product is the talk of the town in in high demand.
Here today, gone tomorrow! A product life cycle is the process a product goes through from when it is first introduced into the market until it declines or is removed from the market. People in this audience are looking for a management system for this process, which helps a company manage production rates, pricing and ultimately the decision to alter or discontinue the product.
The product manager of a business has a lot of plates to balance. People in this audience may hold the title of Product Manager at a business, and may be seeking information about product management software or other platforms for analysis of market view, production budget, revenue forecasts, sales strategies, products benefits and uses, commercials and marketing, sales strategies and more.
If you saw a commercial and knew you had to have that product immediately, the Product Marketing department was doing their job right! People in this audience work in various marketing roles and are seeking information about marketing/sales funnels, brand awareness, brand consideration, product evaluation, potential consumer audience targeting and more.
Product strategy is the vision behind the product. People in this audience are seeking ways to align their employee team with achievable consumer and market driven goals and visions for the success of a product and for the business as a whole.
Ever want to be someone else? Brands evolve constantly, and sometimes they need a completely fresh start. People in this audience are looking for information about re-branding a company or a product and are seeking input about new designs, logos, slogans, concepts and the transitional period between.
Image is everything. A company needs to carefully manage how they are perceived by the general public. People in this audience are seeking ways to maintain a good brand reputation and be seen as the most reliable, affordable, popular or useful product around.
Image is everything. A company needs to carefully manage how they are perceived by the general public. People in this audience are seeking ways to monitor their brand, and watch out for any negative connotations or perceptions that may begin to form. They may also need tools like survey software and customer feedback platforms.
A or B? A/B testing, or split testing, is offering two variations of a user interface, product or service, and comparing to see which version performs better among consumers. People in this audience may be seeking A/B testing platforms and software, or comparing market research companies to set up the tests.
Account Based Marketing treats each account within a business as a unique marketing opportunity and are much more personalized than other one-to many models. People in this audience are seeking information about account based marketing in order to better implement these practices and reap the benefits from each account.
Bots, bots and more bots. Bots aren't the only thing that causes invalid traffic and ad fraud though. People in this audience are seeking software or other services to reduce the number of online ads that are served as a result of domain spoofing, click spamming, pixel stuffing and other fraudulent methods.
Another ad solution from internet behemoth, Google. Google AdWords (Google Ads) is the advertising analytics and DSP solution widely used for internet advertising. People in this audience may be interested in pricing or signing up for this product, or already a user and looking for more information or support.
The tools to keep customers happy long after they leave the store. People in this audience are looking for ways to keep in touch with customers after they make a purchase or receive a service to make sure they maintain the business relationship and let the customer know they have support options for their investment. They may be looking for automated software options to help with this process as well.
One of the seemingly endless B2B options from Amazon, this program is a self serve advertising platform, utilizing keyword searches and shopper intent to drive successful ad campaigns. People in this audience may be looking for pricing information, options, benefits and other information about this software platform.
Analysts provide strategic guidance and business advice, and are important in the advertising and marketing industry. People in this audience are seeking methods to analyze and study incoming marketing trends, measure ad campaign responses and offer insights on advertising budgets and other reports to drive new business and lead to new customers.
Application performance marketing generates revenue only when mobile ads perform well. Success is determined by measuring actions like installs for an app, in-app purchases, or customer acquisition instead of simple views or impressions.
Touch of a button! Automatic! Programmatic advertising is used in a wide variety of ways, but businesses rely on automated marketing tools for B2B sales and services too. People in this audience may be looking for various DSP or ad server solutions, or pricing information, options, benefits and other information about other advertising software options.
Business to Business marketing allows companies to promote their products or services to other companies or organizations. This may be one company offering janitorial or maintenance services, office supplies, computer repair or other goods and services to small or large businesses, but not to individual consumers.
Getting the message out far and wide. This marketing concept revolves around television and radio advertisements and commercials. People in this audience are responsible for developing successful broadcast campaigns for their businesses, and are seeking tv and radio advertising agencies to partner with.
So many advertising performance indicators, how do you keep track of them all? There are several methods to tracking the success of an ad campaign, and people in this audience work hard to track things like engagement, conversions, click-through rates, budgeting, and more. This can be done manually or outsourced, or a company may utilize a demand side platform.
We've all been asked to take a survey - it's a key part in how a business receives feedback. Concept testing allows companies to gather this feedback via survey or other method of market research during the development phase to measure the satisfaction and quality of the product or service.
This audience is focused on marketing to the general consumer public. These businesses may be seeking production teams for audio or video advertisements, graphic design services for print or online media, DSP solutions to accurately target online consumers via programmatic marketing and more.
Content aggregators scour the web for content or applications from different online sources and package them for resale. These companies give the publisher an opportunity to reach a broader audience, and offer a wide variety of content in a single place. People in this audience are seeking content aggregation tools and platforms to use in a B2B or Data as a Service application.
Content management is the curation of a business's digital property. People in this audience are seeking a content management system that handles a large volume of business content, along with the ability to create new content or modify existing items.
Content marketing focuses on creating advertising content for a targeted audience online. It tailors the message and the product experience to relate to the consumer instead of focusing solely on the benefits of the product or service. People in this audience may be seeking more information about using these strategies or specialized platforms to boost business performance or sales.
Content personalization is the practice of tailoring a marketing or advertising experience for the end user based on a customers' particular characteristics and behaviors. People in this audience may be seeking more information about using these strategies or specialized platforms to boost business performance or sales.
A conversion occurs when a visitor to your website completes a survey, or form, adds an item to their cart or better yet - completes a purchase! People in this category are seeking to improve their customer-facing platforms to attract more potential buyers and ensure a higher conversion rate of those already visiting the store or site.
Copywriting is composing text for advertising or marketing purposes to inform the consumer, increase brand awareness and ultimately convert a potential buyer to a client or customer. People in this audience are seeking companies or individuals to complete copywriting and other descriptive marketing tasks.
A creative agency offers a wide variety of services that fall under the umbrella of marketing and advertising. People in this audience are looking to partner their business with a creative agency that will assist with creative strategy, promotional materials, interactive marketing, advertising imagery, sales copy, logos and other graphic design.
Marketing outside the box. Creative marketing is taking a potentially risky but new or unique approach to advertising that may involve viral marketing, quirky imaging, music or other artistic mediums. People in this audience may be seeking a local creative agency with fresh ideas for advertising.
You can't un-tweet it, but you can hire some good damage control. People in this audience may need a crisis PR firm immediately, or just want to have one at the ready when things go awry. They may be seeking information about proper forms of crisis communication to mitigate reputation risks, making public statements, communicating the strategy with shareholders and more.
Cross-cultural marketing is understanding the needs of different cultures when globally marketing a service or products. People in this audience handle cultural differences while marketing and must consider cultural norms, language barriers, political correctness, religious tradition and other important social matters when devising marketing approaches.
This audience includes those consuming content about dimensional marketing. The concept combines traditional, digital, customer and business systems into one integrated system that operates simultaneously. These advertisers are interested in platforms designed to accommodate multiple devices.
Drip marketing is a communication strategy that sends preset messages, emails or other communications over a determined period of time. People in this audience are interested in drip marketing to remind clients and business contacts about regular maintenance, supply stocks and refills or other services to keep the business in mind.
Dynamic creatives are ads that change and adapt to the individual recipient in real time based on programmatic determinations or behavioral data. Companies seeking this type of advertising and marketing are likely interested in an automated platform with a wide variety of performance indicators.
Event marketing is a promotional strategy that involves face-to-face contact between brands and their customers at events like conferences, trade shows and involves direct interaction between the business and the client. The goal of people in this audience is to leave a long lasting impression on a consumer or client by the business they work for.
Experiential marketing produces experiences and meaningful relationships and conversations between brands and consumers. People in this audience are seeking ad agencies and consultants that can devise better ways of connecting a business with their clients for marketing and advertising purposes.
Field marketing is a traditional method of taking company products out of the storefront and advertising and demonstrating to potential customers in the field. These can be referred to as door-to-door sales or direct marketing as well. Those in this field are likely to have a staff of sales reps that require monitoring solutions for fleet management, location and performance.
Game on! This style of advertising creates a game or competitive experience to hold the interest of the consumer. This may be in the style of earning points for purchases or reviews, spinning a wheel for discounts, earning game pieces with a purchase (McDonald's Monopoly anyone?) or otherwise positioning the brand favorably while engaging existing and potential customers.
Global and international advertising are methods that companies employ to drive demand for goods and services in overseas or foreign markets. People in this audience likely work for companies and corporations that require additional marketing support such as translation tools, overseas representatives, cultural advisors and other resources.
The concept of go-to-market is a strategic plan focused on steps needed to make a pivotal business move like launching a new product, entering a new market or navigating a merger or carve-out. Consumers in this audience are interested in go-to-market strategy consulting, templates and programs for taking a new direction in a business.
Guerrilla Marketing is the use of viral and unconventional methods or copy in order to promote a service or product. Businesses may rely on influencers, viral experts and cutting edge ad agencies to create marketing and advertising campaigns that explode in popularity and are the talk of the town.
Integrated marketing combines dozens of marketing tactics in a seamless flow of information delivered to the client. People in this audience are researching strategies that involve games, quizzes, viral media, forums, endorsements, reviews, demonstrations, guides, press releases, infographics and many more.
Interactive Marketing tracks customer preferences so that marketers can deliver more relevant or customized marketing and advertising. People in this audience are seeking better ways to open two-way communication with potential clients and customers in order to deliver an experience that makes the customer feel like they have a connection with the business.
Global and international advertising are methods that companies employ to drive demand for goods and services in overseas or foreign markets. People in this audience likely work for companies and corporations that require additional marketing support such as translation tools, overseas representatives, cultural advisors and other resources.
Consumers in this list are interested in the Middle Market, the name given to businesses that are too big to be "small businesses" but too small to be an enterprise. This audience is consuming content about middle market businesses, the middle market job industry, advertising tools and solutions for middle market businesses.
Modern marketing refers to the innovative capability that social media and digital technologies have of improving marketing techniques and increasing profitability of a company or business. Consumers in this list are interested in programs and software for harnessing modern marketing through automation, digital campaigns, cross-channel integrations and more.
Multi-level marketing (MLM), also called pyramid selling, is a marketing strategy for the sale of products or services where the business earns profits based solely on the performance of the individual seller, and that seller earns profits from the sellers that work directly for them.
Multichannel marketing is the utilization of one or more types of different distribution and promotional channels for advertising purposes. People in this audience likely work at a company that employs marketing and advertising materials from venues like retail storefronts, social media, mobile ads, websites, ecommerce and traditional catalogs.
Multicultural marketing is understanding the needs of many different cultures together when globally marketing a service or products. People in this audience handle cultural differences while marketing and must consider cultural norms, language barriers, political correctness, religious tradition and other important social matters when devising marketing approaches to appeal to several cultures at once.
Offline advertising utilizes traditional advertising campaigns to market to customers and clients via newspaper, magazines, printed coupons, mail order catalogs, in-store sales and any other method that is not via the internet or programmatic means. These businesses may cater more to small mom and pop stores, rural communities and other remote locations.
Multichannel marketing is the utilization of all types of different distribution and promotional channels for advertising purposes. People in this audience likely work at a company that employs marketing and advertising materials from venues like retail storefronts, social media, mobile ads, websites, ecommerce and traditional catalogs.
One-to-One refers to the marketing strategy that aims to get to know the individual choices made by a customer in order to tailor a marketing experience that's different for each customer based on those choices. Consumers in this list are interested in tools and solutions for tracking these consumer behaviors and analyzing potential marketing outreaches.
Online ads are a way of life these days. Online advertising utilizes traditional internet, mobile web and cellular formats to deliver marketing messages to potential customers and clients. Online advertising utilizes a myriad of platforms to instantly target ads based on behavioral data, and may appear as a pop up, banner ad, video roll or other format.
To Opt-out is to choose not to participate or receive marketing outreaches from a company or business. Consumers in this list are interested in opt-out marketing solutions for email marketing or mailing lists, where content and advertisements are sent to a list of contact details on a schedule unless a user chooses to remove themselves from the list.
Outbound Marketing covers the traditional practices of advertising such as radio or TV commercials, print ads and email spam. It's also known as interruption marketing as it tends to be a distracting break in focus. Companies may be seeking this type of advertising as it tends to be a familiar format for clients and consumers.
Outsource Marketing refers to the handing over of the entire marketing effort to a third party that offers in-house design team, expertise in audience targeting and ad campaign optimization. Small businesses and middle market businesses who don't have in-house departments for advertising and marketing are likely looking for companies to outsource these needs to.
Pipeline marketing is a B2B marketing strategy that focuses on measuring revenue, rather than traditional campaign performance indicators like click-through-ratio or cost-per-click. People in this audience are seeking a basic marketing platform to measure their success in dollars instead of clicks.
Precision marketing is a marketing strategy that analyzes specific wants, needs, interests and behavior patterns of a particular audience or user segment in order to create campaigns, offers and deals specifically tailored for each user's segments needs. Consumers in this list are searching for programs and software for accurately analyzing behavioral data, or agencies that offer the best audience management software.
Pricing software includes any commercially available application, program or tool to automate pricing analytics and optimization to help organizations and businesses make effective pricing decisions. Consumers in this list are interested in the best pricing software and tools for increasing their profitability and making data-driven pricing decisions.
The cost of doing business, in this case - advertising your business. People in this audience are seeking information about creating, adjusting or maintaining an advertising budget for their business, weighing the ROI of past ad campaigns or looking for automated systems to track marketing performance.
Good PR is crucial for a business. Public relations helps companies and corporations maintain a positive image in the eye of the public and among their clients and customers. People in this audience may be seeking the services of a local or national business PR firm suited to their particular industry, or need the immediate services of a PR specialist when the business reputation seems threatened.
Would you like to propose a toast? Public speaking is a skill that few have naturally, but is a crucial component of the advertising and marketing industry. People in this audience may be seeking the services of public speaking experts to train a department or entire company.
Radio ads and their jingles are designed to be unforgettable. In addition to radio, audio advertisements also appear on music and podcast streaming apps. People in this audience may be seeking voice talent to record advertisements or audio broadcast platforms to air them.
Relationship marketing focuses on long term customer engagement and loyalty farther than shorter term goals like individual sales. Consumers in this list are looking for programs, and software for improving their long term customer relationships with better client-facing technology, automation, data analytics, etc.
Roadblocking in marketing is an advertising method in which one company or campaign is mass broadcast over several media channels, blocking competitors from advertising in the same space. Consumers in this list are interested in creating marketing roadblocks and are searching for agencies, tools, programs and strategies for making the most out of roadblocking.
Service Marketing refers to the marketing approach to serve a client or consumer's need for a professional service or intangible product. People in this audience are likely to work for a company that offers business or corporate processes, experiences, staffing or other services and is looking for creative ways to advertise these offerings.
Helping out the little guy. People in this audience may be employed by a larger advertising firm that strives to assist small businesses with local marketing campaigns, or own a small business that is looking for marketing assistance. They may need affordable marketing packages, or focus on a niche market like dentistry, boutique shopping, beauty spas or other popular small businesses.
The tourism industry relies heavily on visual marketing to make you yearn for sunny skies and swaying palm trees. Businesses in the travel industry may be seeking an ad agency that specializes in attracting travelers or want to partner with a large travel booking website or outlet.
Window shopping at its finest. Businesses whose clients and customers are likely to visit a physical retail location, warehouse or showroom will likely seek information about the best ways to showcase their goods. They may be researching retail schematics, showroom planograms or photography tips if their items will be seen on a website or ecommerce platform.
Growing the customer base is key to continued success. Acquiring new customers involves persuading new clients and consumers to purchase services, goods or products from a business. People in this audience may be seeking ways to to attract clients who would be making a purchase or doing business for the first time.
Customer advocacy is a specialized form of customer service. Consumers in this list are searching for solutions and strategies to improve their consumer advocacy, and integrate customer-focused marketing techniques into their business models.
There are many ways to reach customers and keep communication open. People in this audience may be seeking business solutions for customer or client engagement like automated chatbot or helpdesk software, automated phone systems, including or larger customer communication management (CCM) platforms.
A confirmation text just won't cut it these days, customers need consistent engagement and stimulation to keep the relationship strong. People in this audience are seeking new methods of customer engagement along with automated platforms to track customer metrics and engage all in one system.
The five phases of the customer journey are Awareness, Consideration, Purchase, Retention, and Advocacy. The customer journey documents the full experience of the relationship with a business, and people in this audience are seeking more information on how to use this information to enrich their relationship their business has with clients and customers.
The customer lifecycle is the series of steps that a consumer takes on their journey through the marketing and sales funnel. It's an overview of the sales process from the customer's view. Consumers in this list are interested in software, programs and tools for highlighting the areas of their customer lifecycle needing improvement, and strategies for implementing improvements into their customer lifecycle.
Consumers who really love your brand will be loyal and come back to do business in the future. Loyalty is built over time by earning the trust of a client or customer and maintaining a high relationship level. People in this audience are interested in measuring customer loyalty and overall satisfaction.
What do they really think? People in this audience want to know, and are likely to be researching various ways to collect customer feedback for their business. They may be looking for email survey templates, web survey apps, monitors for review websites and social media and other customer satisfaction tools.
Behavioral data tracks things like websites visited, apps or games that have been downloaded and in some cases things like shopping cart items and purchase history. People in this audience are interested in behavioral data to help them accurately target customers and clients who are likely to need their products or services.
Customer data is the behavioral data that is collected by a retailer or merchant which creates a profile of the consumer based on the items purchased or added to an online shopping cart. This is often first-party data, and people in this audience are interested in finding customer data platforms to collect this information for their company.
Many customer-serving brands and businesses will have an internal program/routine for keeping their customers data secure and organized. Audiences in this list are searching for software, programs, AI, and other tools for improving their management of customer data.
A customer data platform (CDP) is a software system which creates a constantly updated and consolidated customer database that is accessible to other systems. Data is pulled from multiple online sources and used to create a customer profile. People in this audience are looking to implement, upgrade or possibly change CDP programs within their business.
A Data Management Platform (DMP) is a tool that consolidates data from a variety of first, second, and third-party data sources and allows the user to segment the data for targeted marketing purposes. People in this audience need something to handle not only customer data, but also data from other sources outside the business.
Data profiling is the practice of examining data available from an information source like a database or file/spreadsheet, and collecting summaries, statistics, and patterns in the data for the purpose of using this data within a business. Consumers in this list are likely searching for programs or software that makes searching large data quantities easier, algorithms for searching data for patterns and other tools for storing/profiling/scanning data.
Data-driven marketing is letting data do the decision-making when it comes to optimizing brand communications, predicting future behaviors and company maneuvers. This audience is searching for tools and software to help profile their data and improve their data-driven marketing strategies.
First party data is the information that companies can collect from their own clients, customers and users. Businesses collect this straight from their customers, site visitors, email list subscribers or other people who are interacting directly with their website, platform, retail stores and physical locations.
Intent data/Intent monitoring is the process of profiling data and identifying those consumers who's online behavior shows intent to make a purchase, join a program or whatever conversion your business is focused on. Consumers in this list are searching for solutions and tools in order to accurately identify these intentions such as behavioral tracking software, cookie tracking software, etc.
ROI- return of investment, is the performance measure used to score the efficiency of any and all business or marketing practices by looking at the performance of an investment relative to the cost of the investment. Those in this list are searching for programs and software to analyze and evaluate their ROI in order to optimize profit.
Second party data is outside data that a business or brand has been given access to in order to use it for data-driven marketing. Consumers in this list are likely looking for relevant data sources and databases in which to tap into in order to improve their consumer relations, audience targeting and conversions.
Businesses use survey data for a multitude of reasons. People in this audience may be searching for best survey data collection practices, reviewing the data for quality or making changes to pricing, product quality, response time or other metrics that need attention.
Third-party data can be categorized as any information collected by an entity that does not have a direct relation with the user in which the data came from, oftentimes this data is collected from a variety of websites and platforms and aggregated together within a database or DMP. Consumers in this list are looking for third-party data to buy and use for data-driven marketing.
Businesses send billions of promotional emails each year in the hopes of generating revenue and boosting sales. Consumers in this list are interested in running an email marketing campaign and are searching for Email marketing services like MailChimp, Omnisend, SendinBlue, AutoPilot and more.
If email marketing is a big chunk of a company's advertising then email list management is needed. Consumers in this list are searching for email management sites and programs to aggregate and organize all outgoing marketing emails, schedule and send email blasts, and record metrics for viewability.
Companies and businesses that send out marketing emails to a large list of consumers, or those who reply on frequent marketing email blasts will be in need of automation. Consumers in this list are interested in the best tools and agencies for automating retargeting and prospecting emails.
Any company or business that relies on emails as a method of communication or marketing will want to keep all of their internal communications consistent and use a single email service provider across a whole organization. Consumers in this list are consuming content about Email service Providers like Gmail, ProtonMail, Yahoo, Zoho, AOL and more.
Global or International email marketing is the process of marketing to international companies in various parts of the world. Consumers in this list are interested in programs, strategies and tools for sending the same message out globally without losing anything to translation and appealing to your target.
Businesses still rely on traditional mail order in some industries. Often a catalog is sent on a regular basis for the client or customer to peruse, and an order can be placed via mail, phone or online. People in this audience are likely to be seeking catalog printing services, and prepaid postage solutions for such commerce.
Mailing lists need constant organization and updates to ensure resources aren't wasted on sending messages to invalid addresses and accounts. Consumers in this list are searching for mailing list organizational services for operations like organizing and clustering contact information, scheduling and automating email marketing campaigns, direct mailing services and more.
A newsletter helps a business relay new products, services and company updates in a friendly and familiar way. People in this audience may be looking for business newsletter templates and format ideas, or ways to send their newsletters on a regular basis via email or traditional mail.
Permission-based email marketing refers to the marketing technique of selling goods and services through email newsletters, direct mail or text message only after advance consent is given. Consumers in this are interested in having customers sign up to receive marketing emails, fliers, texts or catalogs.
You're getting warmer..... A heat map in digital marketing context allows a business to see where visitors interact with a web page. The brighter or hotter an area is, the more interactions there are. The same can apply in a physical hyperlocal or geotargeted setting, allowing a business to serve ad to devices that are determined to be in a specific geographic area.
Support local businesses! People in this audience may be employed by a larger advertising firm that strives to assist local shops or business owners with local marketing campaigns, or own a small business that is looking for marketing assistance. They may need affordable marketing packages, or focus on a niche market like dentistry, boutique shopping, beauty spas or other popular small businesses.
In a physical hyperlocal or geotargeted setting, location based marketing allows a business to serve ads to devices that are determined to be in a specific geographic area. Those in this audience are seeking geographic advertising solutions from hyperlocal to statewide, regional, national or any other parameter that fits their specific business needs.
Buy 5 get one free! Those in this audience are seeking to put a loyalty system in place for their customers to incentivise faster purchase rates, bigger ticket items, subscription services or otherwise boost sales and revenue by rewarding repeat clients and customers.
Eye catching displays are constantly evolving with trends. Businesses whose clients and customers are likely to visit a physical retail location, warehouse or showroom will likely seek information about the best ways to showcase their goods. They may be researching retail schematics, showroom planograms, mannequins, clothing racks, shelf risers and other display accessories.
Market Development is a broad scope method for any business to grow their segments. The people in this audience are interested in this growth strategy to help them identify and develop new market segments for their current products. They may be researching various business growth stages and phases.
Market Entry Strategies are used by businesses to create, establish and manage contracts in foreign countries. The people in this audience are interested in a planned distribution and delivery method of goods and services to a new target market.
Market expansion is a business growth strategy. The people in this audience are interested in market expansion to help grow their business when their growth peaks in existing channels.
Market Insight is the discovery of a relevant, actionable and previously unrealized reality about a target market as the result of data analysis. The people in this audience are interested in learning more about market insight, and how they can utilize it in their own business.
Market Penetration is the successful selling of a product to service in a specific market. The people in this audience are interested in market penetration developing a way for them to increase their sales volume of an existing good or service in their target market.
In any business Market Research is important to understand the market and helps the business gather information about consumers' needs and preferences. The people in this audience are interested in market research and might be looking for tools to more effectively market research within their business.
Market Sizing is the process of estimating the potential of a market. Sales professionals in this audience are interested in market sizing and understand the potential of a market before they launch a new product or service. They are likely to also have an interest in terms like Total Available Market (TAM), Served Available Market (SAM) and Share of Market (SOM).
Marketing Analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize ROI. The people in this audience are interested in marketing analytics to assist their marketers to be more efficient at their jobs and minimize wasted web marketing dollars.
Marketing attribution refers to the identification of a set of user actions or "touch points" that lead to a desired outcome. Consumers in this list are interested in programs and software for tracking attributions such as a customers journey through a website such as adding products to a cart or checking out.
Marketing Automation refers to software platforms and technologies designed to assist marketing departments and organizations. The people in this audience are interested in marketing automation tools to help their business more effectively market on multiple channels online and automate repetitive tasks.
A Marketing Campaign is used to promote products through different types of media, such as television, radio, print, and online platforms. The people in this audience are interested in beginning a marketing campaign to help further promote their products, or improve on current marketing efforts.
Marketing Communications, also known as MarCom, is a fundamental and complex part of any company's marketing efforts. The people in this audience are interested in advertising, direct marketing, branding, packaging, online presence, printed materials, PR, sales presentations and other marketing communication tools to help grow their business.
Marketing Conferences are a great way to get your business out there and also learn more about different marketing techniques and tools. The people in this audience are interested in marketing conferences. They might be interested to attend one for their business, to have a booth, or to attend to learn more or launch a business.
A Marketing Dashboard is a reporting tool that displays marketing analytics, KPIs and metrics using data visualizations. The people in this audience are interested in Marketing Dashboards, either for a new option, researching other options, or for a great way for them to have a real-time view into their companies marketing performance.
The Marketing Ecosystem is the system of interconnecting and interacting parts of content creation: search engine optimization, social media and target marketing. Consumers in this list are interested in tools and solutions for influencing the way your content shows up in search engines, building online communities and delivering focused messaging to publishers, advertisers and customers.
Marketing Email is a great tool for businesses to use to send commercial emails to a group of people quickly. The people in this audience are interested in sending emails to potential/current customers which include advertisements, request business, or solicit sales or donations.
A Marketing Funnel is a way for businesses to break down the customer journey all the way from awareness to the purchase stage. The people in this audience could be interested in either creating a marketing funnel for their business, evaluating their current marketing funnel, or looking for the importance of a marketing funnel.
A Marketing Lead is a person that shows interest in a brand's products or services. The people in this audience are interested in marketing leads, either learning how to create more leads or understand the importance of marketing leads. They may be researching tactics for guiding the potential customer or client through the stages of the sales funnel.
Marketing Management is the organizational discipline which focuses on the marketing orientation, techniques, and methods within a businesses marketing team. The people in this audience are interested in marketing management, either for their business, tools to better the marketing management or to reevaluate their current marketing management structure.
Marketing Operations is the term that all encompasses the function of the marketing organization, including people, process and technology within a business. People in this audience are interested in marketing operations to help them operate efficiently and to scale their company with quality and consistency.
Marketing Optimization is the process of improving the marketing efforts of an organization to maximize their desired business outcomes. The people in this audience are interested in marketing optimization, finding new tools for marketing optimization, or finding a way to better optimize their current marketing ventures.
A Marketing Plan is an important tool for companies because it is a report that outlines a businesses marketing strategy for the upcoming year, quarter or month. The people in this audience are interested in creating a marketing plan, revisiting their current marketing plan, or finding tools to better effectively create a marketing plan.
A marketing program is a coordinated, thoughtfully designed set of activities that help businesses achieve their marketing objectives. The people in this audience are interested in marketing programs, learning to create an effective marketing program, searching for tools, or reevaluating their current marketing program.
How can you tell if your message is being heard? Those in this audience are seeking advertising and marketing analytics tools to measure several types of marketing results and data and report the progress, return on investment (ROI), successes and opportunities of advertising campaigns.
Marketing Softwares are a great tool for companies to use to help them remain relevant and master marketing in the digital age. There are many different marketing softwares out there. The people in this audience could be interested in comparing marketing softwares, interested in a new software for their business or searching for a place to start for their marketing team.
Marketing tools are a great way for businesses to make the most of their marketing efforts. The people in this audience are interested in marketing tools such as advertising, direct mail, and market research to help boost their sales. They could also be interested in finding other types of tools, such as marketing software tools to help them market more efficiently.
A marketing workflow is an organizational tool for following a series of steps needed to take in order to develop a marketing campaign or business project. Consumers in this list are interested in a personalized workflow software for setting the order of operations and keeping communication and productivity up across a company.
You shouldn't buy that in-game candy booster pack....but we all have. Those in this audience are looking for creative ways to insert advertisements into games and other applications to encourage in-app purchases, advertise for other apps, or promote outside websites or retail products.
*Bzzzzzt* another in app message! Those in this audience are looking for creative ways to insert messaging into a variety of phone, table or computer apps. They may serve to ask for app permissions, ask to connect to other apps or platforms, or notify the user of a version update or other application information.
Mobile application performance involves collecting and analyzing data generated by mobile platforms, mobile sites and mobile applications. Those in this audience are seeking applications and platforms to help determine how well a specific app or program is performing.
Mobile phones operate like miniature computers, and therefore are also a perfect platform for advertising. Advertisers in this list are searching for new tools and techniques for reaching their key consumers on mobile devices and serve them relevant ads by tracking the applications and websites they visit on their mobile devices.
Consumers in this list are interested in or in need of Mobile Customer relationship management tools and solutions. Mobile CRM software helps companies manage customer information and marketing efforts in real time, from a mobile device like a smartphone or tablet.
Everyone's on the phone all the time it seems, so that's where the advertisements are going too. Mobile marketing targets potential customers on their smartphones, tablets, and/or other mobile devices, via websites, game apps, email, text, social media, and other apps. Those in this audience are looking to capitalize on the mobile marketing opportunities for their business.
Mobile predictive analytics is the practice used to determine customer responses or purchases, as well as promote cross-sell opportunities. Those in this audience utilize mobile behavioral data to accurately market to mobile users for related products or services based on past activity and user preference settings.
None for me, thanks! Those in this audience are seeking to know more about ad blocking tools and their use in the marketing industry. They may be searching well known ad block software names like AdBlock Plus, Poper Blocker, uBlock or NoScript, or be looking for ways to serve advertising space without the use of popup blockers.
An ad network collects a multitude of ad supply from publishers and matches it with advertiser's demand. The big players are AdWords, AdSense, Taboola, AppNexus and OpenX, but there are hundreds more. People in this audience may be seeking different ad network information based on their position within the industry on the publisher side or supplier side.
An ad server is the platform that handles the management, serving and tracking of an advertisement across the demand and supply side of the ad network. Those in this network are companies like publishers, ad agencies and ad networks and other companies within the online advertising industry.
Ad verification refers to the effort to ensure that ads appear on intended sites and reach the targeted audience. The interest of this audience is in preventing forms of invalid traffic (IVT) - accidental clicks, fraudulent clicking, advertising botnets, or other methods of artificially inflating ad performance.