Architecture is a visual art and the buildings speak for themselves. This audience was constructed to include those who plan and design buildings and houses for customers and businesses. Typical behaviors include providing building estimates, managing contracts, and visiting work sites. They may have been researching Gensler, AECOM or HDR.
This audience provides measurements for blueprints and engineering. Typical behaviors include researching land and survey records, establishing land and water boundaries, and preparing plots and maps. They may have been researching Bechtel Group, Fluor, and Skanska.