The big fish in the small pond. People in this audience focus on planning and overseeing the functions and academics of schools and colleges. Typical behaviors include overseeing student admissions, scheduling school programs, and events, and preparing academic transcripts. They may have been researching topics about student services, academics, and school faculty.
Individuals in this audience work in the college and university industries. They may be academics ranging from part-time teachers to tenured professors, or any of the other support staff for the university (such as individuals working in the Bursar's Office, Health Services, or Financial Aid).
"Our American professors like their literature clear and cold and pure and very dead." This audience is composed of people teaching higher education students in a specialized field. They usually prepare and mark exams, publish original research and create syllabi for their courses. They may be seen reading about topics like teaching and adult education.
Learning starts with the teachers and whether they know it or not they have a significant impact on the future. This audience focuses on teaching students who are in primary or secondary education. They usually grade assignments, plan lessons and prepare students for standardized tests. These consumers may have utilized Praxis tests or student teaching programs.
“I have always imagined that Paradise will be a kind of library.” People in this audience focus on preserving and organizing documents, books, and historical materials. They typically help people find information, acquire and authenticate documents and historical material. Library of Congress, the British Library, and the National Archives are all dream places to work at for these consumers.
"Vocational education programs have made a real difference in the lives of countless young people nationwide; they build self-confidence and leadership skills by allowing students to utilize their unique gifts and talents." Individuals in this audience focus on higher education for a specific skill or job. Typical behaviors include attending post-secondary school for two years and school-to-work. They may be seen reading about topics regarding apprenticeship and institutes of technology.