Even the most ardent bean counters will admit that the minutiae aren't that fun, and this audience is interested in software that gives them more time to turn all those beans into something useful! They are likely preparing financial statements, calculating profits and costs, and organizing financials via programs such as Quickbooks or Freshbooks.
Almost everyone has had an experience where a hard drive has failed, a file hasn't been saved, or important data has been lost. This audience is interested in ensuring that that DOESN'T happen to them by using backup & recovery software, which allows them to restore data, copy files and databases, and compress and backup bulk data. They have been observed researching programs such as NetBackup, ChronoSync, and Paragon Partition Manager.
CRM, or customer relationship management is a type of software used to provide a company with business data to improve how they interact with current and potential customers. Individuals in this audience are interested in this software, and have been seen observing programs like Zoho Office Suite and Apptivo.
As the mountains of data we gather rise around us like so many trash heaps, database software has arisen to turn meaningless content in context. People in this audience focus on organizing a company's data and information via databases such as MySQL, Microsoft Access, and Oracle Database, which help them gather, structure, and interpret vast swaths of data.
The sales of brick and mortar stores continue to be offset by online venues, and E-commerce software continues to become more and more important. Individuals in this audience focus on organizing a company's online store with software such as Shopify, Magento, and X-Cart, and their typical processes include managing inventory, calculating costs and taxes, and processing bills.
The integration of all key business functions into one neat and tidy program for interpretation, and its concurrent evaluation of the aforementioned business resources is the key defining factor for ERP (enterprise resource planning) software. Individuals in this audience are interested in this software, which attempts to simulate and manage a company's back office functions and organize financial data via programs like SAP Business One and Odoo.
As Sun Tzu once stated, "“The line between disorder and order lies in logistics". Individuals in this audience focus on managing a company's transportation and storage of goods with software. They typically plan transportation routes, calculate rates, and schedule shipments, and have observed interest in programs such as Onfleet, Shiphawk, and Freightview.
Software as a service (or SaaS) is the wave of the future, as it neatly sidesteps almost all client side difficulties by moving software operations from the personal computer to provider's servers. This audience is interested in shifting their software suite in this direction, and may include services such as DBMS (database management systems), CRM (customer relationship management) , CAD (computer assisted design), and cloud storage.
With leaks, hacks, and security breaches a daily occurrence in today's hyper-connected world, this audience is more concerned than ever with securing their business via security software. This might include virus scanning software, firewalls, or anti spyware software, and programs such as Norton 360 and McAfee.
Efficient supply chain management is one of the few avenues left companies can use to increase revenue, and individuals in this audience are looking for software to help manage it. Supply chain management software may entail sourcing a supplier, purchase order processing or managing inventory, and they may have interacted with SAP or JDA Software.