While it would be easy to make the argument that business cards are a way to exchange personal information, it is more the case that the business card represents an opportunity to be memorable. Individuals in this audience are interested in making an impact on the people they meet, and are researching companies that can help then do it such as Vistaprint, Moo, or Gotprint.
"You can't take a picture of this. It's already gone" is the photographer's lament, but these individuals disagree, and would love to capture a moment for their company forever via a corporate photographer. They are looking for individuals who can provide corporate portraits, general office snapshots, office pictures, and corporate headshots, among other photography services.
While the phrase "cleanliness is next to godliness" can now be contextualized as an attempt to encourage sanitary practices in a time before they existed, a clean office is nonetheless a happy office. Individuals in this audience are looking for companies that can provide janitorial services for their office, and want to do business with companies who provide cleaning services including emptying trash, vacuuming and mopping floors, and cleaning office tables. They have been observed researching companies such as Vanguard Cleaning Systems, Jan-Pro Franchising, and Stratus Building Solutions.
You can't run a business if your office is overrun by criminals or burnt to the ground, and this audience is interested in equipment and gear for fire safety, or fire and security services for their office. They may be interested in fire extinguishers, fire alarms, security cameras or security alarms, and have been researching brands, such as Amerex, Ansul, Cisco Systems, and Sonicwall.
Logistics software may be a crucial link in the supply chain, but these individuals understand the importance of boots on the ground, wheels on the road, and wings in the air to deliver and receive products, raw materials, and goods. They may be concerned with ensuring that their products get to their customers in a timely fashion, how to deliver bulk materials across the country or globe, or how best to handle delicate items via organizations like FedEx and UPS.
Everyone loves promotional swag! Whether it's being fired out of t-shirt cannons, handed out at company events, or given to new employees, the people in this audience are looking for companies that can put their logo out into the world. This includes coffee mugs, pens, notepads, office awards and statues, plaques, and notebooks via companies like InkHead and VistaPrint
Putting on a uniform is a transformation in a very real way: the judge who dons his robes and the plumber who steps into his overalls become the task when they do so. Individuals in this audience are looking for companies that can provide office uniforms for their employees. This may include uniforms and corporate attire such as customized khaki pants, polos, cargo pants, blazers and suits, via companies like Vistaprint and Dickies.
The first VoIP (Voice over Internet Protocol) calls were made by ARPANET in 1974, but the VoIP technology we know and use today was invented by Vocaltec in Israel in 1995. Individuals in this audience are adherents of a decades old tradition of using VoIP services for their numerous advantages over traditional phone services, provided by companies like Cisco, Comcast, and Spectrum.
The best website in the world can't do much if it doesn't have a home, and this audience wants to find a home for its content. They may be using any number of web hosting services, from the full service offerings of Squarespace, GoDaddy, and Wordpress to simpler offerings like Geocities, Angelfire, and HostGator. This audience might be doing performance testing, analyzing their website traffic, implementing rich media content and advertising, or just finding a place to put their favorite recipes and pictures.