The cream of the crop when it comes to gyms. This audience is for people who want a premium gym experience. These fitness centers may have live DJs, retina scanners, and even concierges. A few examples are E at Equinox, Athletes' Performance, Drive 495, The Bunker, David Barton Gym, Bosse Sports, East Bank Club, Sitaris and the Houstonian Club.
A low heart rate can help prevent heart disease and it means your heart doesn't have to work as hard to pump blood through your system. This audience is looking to buy a cardio machine. They have an interest in fitness, especially cardio, and are interested in cardio machines, like a rowing machine, treadmill, stair mill or elliptical machine. People in this audience may enjoy brands, like Precor, Life Fitness, Star Trac or Cybex.
Free weights help improve balance by making your muscles at together as one. This audience includes people who are interested in purchasing free weights. They have been observed to check out fitness equipment, like barbells, dumbbells, kettlebells, weight plates and barbell collars. People in this audience may have past exposure to brands, like Rogue Fitness, Bowflex, CAP Barbell or Body Solid.
80 percent of Americans who have a gym membership doesn't even attend. 13 percent admit to using the gym as an excuse to do other activities. The real question: what percentage just goes to the gym? This audience is interested in purchasing a membership for a gym or fitness center to improve their fitness and overall health. They can be seen researching and comparing gym membership prices or fitness class schedules and may be interested in fitness center chains, like Planet Fitness, 24 Hour Fitness, Anytime Fitness or Gold's Gym.
This audience is interested in building a home gym! They have been observed to research various home gym equipment, such as weight plates, dumbbells, weight benches, barbells or cardio machines. People in this audience may be interested in fitness equipment from brands, like Life Fitness, Rogue Fitness, Precor or Nautilus.
During the Boston marathon of 2007, Astronaut Sunita Williams ran 26.2 while on the international space station. Just imagine someone waddling through space. This audience enjoys running as a hobby, and so, is looking for a race, be that a 5k, 10k, half marathon or marathon, to join. They have been observed checking out local turkey trots as well as 10k races. Additionally, for more long distances races, they have been observed looking into popular half marathon and marathons, like the Rock n Roll half marathon, Boston Marathon, NYC Marathon and Chicago Marathon.
"Show me de whey!" This audience is really into being healthy, and so, are looking for products to further supplement their health, like whey protein. They have been observed to check out various whey protein brands, such as MTS Nutrition, Optimum Nutrition, BSN protein, JYM Supplement Science, MuscleTech and Universal Nutrition.
The law has forbidden the FDA from requiring supplement manufacturers to prove that their products are effective or even safe before selling them. This audience is looking to buy dietary or workout supplements. They may be researching different kinds of supplements, such as whey protein, amino acid supplements, BCAAs, creatine or herbal supplements. People in this audience may be interested in brands, like Universal Nutrition, Optimum Nutrition, MuscleTech or AllMax Nutrition and herbs, such as flax seed or grape seed extract.
Ever wonder what would happen if you went into Weight Watchers and asked them to help you gain weight. This audience loves bulking up! They may be researching products like weight gain mix/formulas. They may also have interest in bulking up for fitness reasons.
There are obstacle races specifically for kids like a Spartan Kids Race. If adults could enter would perform better or worse? This audience enjoys an obstacle course, and so, is looking for a challenge. They have been observed researching different runs such as Tough Mudder, Spartan Race, Warrior Dash and Rugged Maniac.
They are called triathlons because you have to try so hard just to win them! Ok, maybe that one was a bit too much... This audience enjoys triathlons as a hobby and is looking for one to participate in. They have been observed checking out Escape from Alcatraz, Chicago Triathlon, Ironman Lake Placid and Nautica Malibu Triathlon.
These days you don't even have to know a single pose to rock yoga pants. This audience is looking to purchase yoga gear. They may be interested in buying products, such as yoga pants and yoga blocks. People in this audience may have past exposure to brands, like Alala, Alo Yoga, Lululemon, or Athleta.