Only 15 percent of Americans have home security systems and even those that do half of them aren't sure how to operate them. This audience includes people who are looking to purchase their first home. As a first-time home buyer, they may be researching real estate consultants or real estate brokers to assist them in buying a house. People in this audience may be interested in services from a real estate agent from companies, such as RE/MAX, Keller Williams Realty or Coldwell Banker.
The new real estate broker failure rate is 90 percent. Looking for a challenge? People in this audience are looking for real estate brokers or agents to consult them in purchasing or selling real estate, such as apartments, homes or condos. They may be interested in real estate services, such as real estate appraisal, property management or real estate consulting. This audience may be interested in agencies, like RE/MAX, Keller Williams Realty or Coldwell Banker.
There's a first time for everything even buying a house. These consumers may be researching first-time homebuyer mistakes, grants, programs and loans.
24 percent of Americans move every 5 years. No wonder all your high school friends aren't around anymore. People in this audience are looking for help in moving their furniture and other goods. They may want assistance in moving services, such as packing, unloading and furniture arrangement. This audience has been seen researching moving companies, like U-Haul, Mayflower Movers, and American Van Lines.
In New York, Homeowners have to disclose whether or not any ghosts inhabit a home when listing it for sale. This audience includes people who are planning to move. They may be seen researching real estate listings from websites, like Zillow, Trulia or Realtor.com. People in this audience may have past exposure to moving companies, such as U-Haul, Mayflower Movers or United Van Lines.
Imagine trying to do property management for the Grey Gardens house! This audience is in the market for real estate management services, which include services such as building, repairing, and maintaining personal property. They may be interested in finding a real estate broker or property manager and have observed interest in real estate companies like RE/MAX, Keller Williams Realty or Coldwell Banker.
Even steep properties have their benefits, better views! People in this audience want to buy a plot of land, which may or may not already be a vacant lot. This audience have been seen researching things such as zoning laws, abandoned houses, or abandoned property and land patents. They may be interested in consultations from companies, like RE/MAX, Keller Williams Realty or Coldwell Banker.
Let's get residential! People in this audience are in the market for the residential real estate, which comes in the form of property such as single-family homes, condos, townhouses, multi-unit homes, vacation homes or second homes, and condotels. This audience may be interested in real estate agencies, like RE/MAX, Keller Williams Realty or Coldwell Banker.
The initial funds for Airbnb were generated from selling cereals: Obama O's and Cap'n McCains. This audience enjoys traveling and leisure and are in the market to rent some property such as condos, cabins, beach houses or villas. They have been observed researching and comparing prices from top vacation rental websites, such as Airbnb, Couchsurfing, FlipKey, HomeAway, iStopOver, and VRBO.