Only 57% of single men believe they are middle classes as oppose to 59% of single women. This audience sits in that comfy spot in the middle as far an income goes. They may be looking up budgeting tips, coupons and even fertility.
Tokyo, Japan is the richest city in the world, with a GDP of 1.69 trillion. People in this audience are well off. They may be researching luxury restaurants, hotels, country clubs, etc.