The law has forbidden the FDA from requiring supplement manufacturers to prove that their products are effective or even safe before selling them. This audience is looking to buy dietary or workout supplements. They may be researching different kinds of supplements, such as whey protein, amino acid supplements, BCAAs, creatine or herbal supplements. People in this audience may be interested in brands, like Universal Nutrition, Optimum Nutrition, MuscleTech or AllMax Nutrition and herbs, such as flax seed or grape seed extract.
"Show me de whey!" This audience is really into being healthy, and so, are looking for products to further supplement their health, like whey protein. They have been observed to check out various whey protein brands, such as MTS Nutrition, Optimum Nutrition, BSN protein, JYM Supplement Science, MuscleTech and Universal Nutrition.
Ever wonder what would happen if you went into Weight Watchers and asked them to help you gain weight. This audience loves bulking up! They may be researching products like weight gain mix/formulas. They may also have interest in bulking up for fitness reasons.