Your ad here! This audience consists of those interested in hiring people with an expertise in offline advertising such as billboards, word of mouth, promotional products, newspaper ads, and postcards. They may have worked at large firms like BBDO, Leo Burnett, Oglivy & Mather, or other smaller agencies.
It pays to advertise! Prospects in this audience focus on making company's brand identity more attractive to consumers. Functions of this audience include consumer research, media planning, graphic design, account management, especially large business accounts. They have past experiences with agencies like WPP Group, Omnicom Group, Publicis Groupe, Interpublic Group, and Dentsu.
It's just good PR. This audience consists of businesses that focus on building a bridge of communication between a company's brand and values to an audience. Functions of this audience include building and strengthening relationships between businesses and customers, planning campaigns, and crisis communication. They may have past experiences with agencies like Edelman, Weber Shandwick, Ketchum, and FleischHillard.
Nature calls! For businesses' aid! Businesses in this audience focus on managing and researching the quality of forests, parks, lands, and other raw materials Functions of this audience include ensuring activities comply with government regulations, protecting a country's national parks, and advising farmers and ranchers. They may have been researching government agencies like the USDA, National Park Service and Fish and Wildlife Service.
You can bet the farm on those in this audience, which focus on maintaining the quality of crops and livestock. Functions of this audience include harvesting crops, feeding livestock, and operating farm machinery. They tend to buy equipment like plows, pesticides, and tractors, which they may acquire from companies like Monsanto, John Deere, and Wayne Farms.
These individuals can see the forest for the trees. This audience focuses on maintaining and improving the quality of forests. The duties of these prospects include reforesting lands, controlling tree disease, and preventing forest fires. They may have been researching government agencies like the USDA and United States Forest Service.
"Naturally", People in this industry find and extract natural resources like coal or minerals. Typical behaviors of these people in this industry include extraction of resources, drilling, and engineering. They may have had past exposure to Exxon Mobil, BP, and Chesapeake Energy.
This audience is live and on the air! People in this audience focus on reporting international, national, and local news to the public. Functions of people in this industry include conducting interviews and reporting news stories over television, radio, or online. They may have been researching NBC News, Fox News, or CNN.
This audience created by design for people in this industry use computer software to create visual media. They typically create computer graphics for brochures, advertisements and marketing campaigns. They may have past exposure in publishing, advertising, or public relations companies like Edelman, Penguin Random House, or Omnicom Group.
This audience has organizing live performances like musicals, plays, and operas down to a fine art. Typical behaviors of people in this industry include screen writing, acting, singing, and stand-up comedy. They may have been researching Broadway Theatre or Hollywood.
Publish or perish. Individuals in this audience are interested in the publishing industry and may work at firms such as HarperCollins, Penguin Books, Random House, Simon & Schuster, or Macmillan.
Fail to practice your art, it will soon disappear. Those in this audience took those words to heart by focusing on selling and presenting various forms of art to prospective consumers and companies. Typical behaviors include ceramics, photography, paintings, and sculpture. They may have had exposure to art schools, Pentagram, and art shows.
Accounting does not make corporate earnings or balance sheets more volatile. it just increases the transparency of volatility in earnings. This industry focuses on analyzing and preparing financial statements. Typical behaviors include offering companies and customers financial consultation, calculating taxes, and ensuring companies and customers are complying financially with laws. They may have had exposures to accounting products like QuickBooks or Excel, and firms like Deloitte or PwC.
This industry works with banks such as JP Morgan Chase, Bank of America and Wells Fargo to offer customers and businesses bank account services. Typical behaviors include transfer of funds, accepting loans and deposits.
This audience focuses on planning and coordinating the administrative functions of a company. Typical behaviors of this industry include recruiting, training, and handling workplace disputes. They may have certificates from the Society of Human Resource Management or Human Resource Certification Institute.
This industry determines coverage amounts and premiums for clients and companies. Typical behaviors include determining the risk of the coverage, calculating appropriate coverage and premium amounts, and screening prospects. They may have been researching State Farm, Allstate, and AIG.
Cash combined with courage in a time of crisis is priceless. This industry focuses on providing market making and FICC services to prospects. Typical behaviors include underwriting, issuing securities, and assisting in mergers and acquisitions. They may have been researching JP Morgan Chase, Goldman Sachs or Citigroup.
Those included in this audience focus on analyzing and improving a company's organizational problems. Typical behaviors include business strategy development, development of coaching skills, and process analysis of a business. They have a CMC certificate and may have had experience with Deloitte and Accenture.
Individuals in this audience spend their days running numbers, counting beans, and making sure that the balance sheets balance out. They may work at large firms like Towers Watson, Mercer, Aon Hewitt, or Milliman.
Nothing ventured, nothing gained. This audience focuses on financing start-up companies. Typical behaviors include assuming the high risk for funding new companies, pooling investments, and determining investment decisions. They may have done business with start-ups like Uber, Airbnb, and Flipkart.
'Tis money that begets money. Businesses in this audience advise clients on how to grow profits through investment strategies. They typically consult clients by analyzing their income needs, taxes, and assets. They may have been researching Merrill Lynch, Morgan Stanley, and JP Morgan Chase.
Mental health awareness is becoming more important by the day. This audience provides advice to patients for various settings. Typically, they provide rehabilitation, education, and mental health advising services for patients. Depending on the specialty, they may have licenses such as an LCSW, LCPC, or LMHC.
Those in this audience focus on advocating for a certain social cause without distributing excess profits for it's organization's salary. Typical behaviors include using the surplus profits to help achieve the common cause, and organizing human services and aid and development programs. They may have observed content about the Salvation Army, YMCA or United Way Worldwide.
Individuals in this audience work in the field of faith and religion, and maybe priests, bishops, deacons, or any other person working for religious purposes.
It is not enough to be compassionate. You must act. This audience focuses on helping people handle problems in their everyday life. Typical behaviors include diagnosing and treating any mental, behavioral, or emotional issues as well as locating foster families, arranging adoptions and intervening when a child is in danger of abuse. They may have observed content about the NASW and have an MSW degree.
Architecture is a visual art and the buildings speak for themselves. This audience was constructed to include those who plan and design buildings and houses for customers and businesses. Typical behaviors include providing building estimates, managing contracts, and visiting work sites. They may have been researching Gensler, AECOM or HDR.
This audience provides measurements for blueprints and engineering. Typical behaviors include researching land and survey records, establishing land and water boundaries, and preparing plots and maps. They may have been researching Bechtel Group, Fluor, and Skanska.
Those in this audience build and repair structures and frameworks for clients. Typical behaviors include installing fixtures like drywall, stairways, and door frames and following blueprints and building plans. They may have past exposure the OSHA and The National Association of Home Builders.
This audience is composed of people who use CAD software to create technical drawings for architects. Typical behaviors include working on rough sketches created by architects, and measuring and creating dimensions, materials, and procedures for new products. They may have a certification with the American Design Drafting Association and may have been researching CAD software like AutoCAD or TurboCAD.
Fun fact: Alfred Hitchcock worked as an electrician for a time. Individuals in this audience provide electrical installations and repairs for homes, businesses, and factories. Typically they work in both indoors and outdoors environments, installing lighting systems, and repairing wiring. Duke Energy, NextEra Energy, and Southern Co. are among a few companies they may have experience with.
At one point, Whoopi Goldberg was a bricklayer. This audience focuses on building walls, walkways, and fences using concrete and stones for clients. Typical behaviors include measuring and cutting materials, aligning structures, and polishing surfaces using hand or power tools. They may have exposure to products like brick tongs, chisels, and table saws.
'Til the paint drips down these halls, All paint! This audience provides paint coatings for walls and buildings for clients and businesses. Typical behaviors include covering floors and furniture with a drop cloth, filling holes with plaster and smoothing and preparing surfaces. They may have used products like scrapers, brushes, and paint pails.
The pipes are calling and where there are pipes there are bound to be plumbers. This audience is comprised of those who provide customers pipe installation and repair services. Typical behaviors include studying blueprints and following building codes, inspecting and testing pipe systems, and replacing worn parts. Roto-Rooter Plumbing, Gerber and Kohler are a few companies they may be associated with.
Keeping a roof over your head is hard enough, this audience provides roofing installation and repair services to customers to ensure that the roof stays sturdy. Typical behaviors include measuring roofs to determine materials needed, replacing damaged joists or plywood, and cutting roofing materials. They have experience with products like roof brackets, slate hammers, and roof coating tools.
The big fish in the small pond. People in this audience focus on planning and overseeing the functions and academics of schools and colleges. Typical behaviors include overseeing student admissions, scheduling school programs, and events, and preparing academic transcripts. They may have been researching topics about student services, academics, and school faculty.
Individuals in this audience work in the college and university industries. They may be academics ranging from part-time teachers to tenured professors, or any of the other support staff for the university (such as individuals working in the Bursar's Office, Health Services, or Financial Aid).
"Our American professors like their literature clear and cold and pure and very dead." This audience is composed of people teaching higher education students in a specialized field. They usually prepare and mark exams, publish original research and create syllabi for their courses. They may be seen reading about topics like teaching and adult education.
Learning starts with the teachers and whether they know it or not they have a significant impact on the future. This audience focuses on teaching students who are in primary or secondary education. They usually grade assignments, plan lessons and prepare students for standardized tests. These consumers may have utilized Praxis tests or student teaching programs.
“I have always imagined that Paradise will be a kind of library.” People in this audience focus on preserving and organizing documents, books, and historical materials. They typically help people find information, acquire and authenticate documents and historical material. Library of Congress, the British Library, and the National Archives are all dream places to work at for these consumers.
"Vocational education programs have made a real difference in the lives of countless young people nationwide; they build self-confidence and leadership skills by allowing students to utilize their unique gifts and talents." Individuals in this audience focus on higher education for a specific skill or job. Typical behaviors include attending post-secondary school for two years and school-to-work. They may be seen reading about topics regarding apprenticeship and institutes of technology.
Those included in this audience produce and design aircrafts, spacecrafts, satellites, and missiles for companies and government agencies. Typical behaviors include ensuring designs meet quality and safety standards, inspecting any malfunctions, and assessing project proposals. Exposure to agencies like NASA and the Air Force may be possible for individuals in this audience. Companies such as Boeing, Lockheed Martin, and General Dynamics are likely to be affiliated with this audience.
Hopefully, the benefits that biomedical progress gives us out ways the hazards. This audience consists of people who design equipment and systems by using medical and biological concepts. They typically install and maintain equipment, work with life and medical scientists, and write research papers. They may have past exposure to biotech companies like Gilead Sciences, Amgen, or Celgene.
People in this audience focus on applying science and math into creating products. Typical behaviors include developing safety procedures for dangerous chemicals, conducting research to develop new manufacturing processes, and ensuring chemicals and equipment adhere to safety and environmental regulations. They may be seen researching companies like Dow Chemical, ExxonMobil, and BASF.
This audience focuses on designing construction projects and systems for public and private sector companies. Typical behaviors include soil testing, compiling construction permits, and providing cost estimates. They may have past exposure to design software programs like Adobe Illustrator, SketchUp, or AutoCAD.
You won't find it shocking that people in this audience focus on building and testing products like electric motors, communication systems, and GPSes. Typical behaviors include designing electric components, investigating customer or company complaints, and designing software. They may have past exposure to companies like GE, IBM or Microsoft.
"The Industrial Revolution has two phases: one material, the other social; one concerning the making of things, the other concerning the making of men." People in this audience finds solutions to minimize waste in the production process. They typically review production schedules, design a management control system, or implement quality control measures. They may be seen researching companies like GE, GM or Toyota.
A person who solves problems that you did not know you had. People in this audience design and test products like thermal sensors and various kinds of tools, engines, and machines They typically oversee the manufacturing process, design prototypes of a device, and analyze thermal problems for a company. They may be seen observing companies like Lockheed Martin, Boeing, or GE.
"The civil service can never be placed on a satisfactory basis until it is regulated by law." Individuals in this audience are actively involved in civil service roles in the United States government. Their jobs vary from postal workers to non-elected government officials.
Where's the fire? This audience is comprised of people who respond to any emergency situations where a person or company's property is at risk. Typical behaviors include putting out fires, providing fire safety education, and driving fire trucks. They may have had past exposure to equipment like water hoses, fire extinguishers, and water pumps.
Whatcha gonna do when they come for you? This audience provides protection for a company's property or employees. They usually investigate crimes, conduct traffic stops, and collect evidence. They may be seen researching federal agents like the Secret Service, DEA, and FBI.
As an organization that is tasked with defending United States and it's interest, this audience focuses on keeping the country's national defense. Typical behaviors include supporting combat or training operations, managing enlisted personnel, and operating combat vehicles. The Army, Navy, Air Force, Marines, and Coast Guard are service branches those in this audience may be affiliated with.
Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds, the creed of the USPS. People in this audience focus on delivering mail for companies. Typical behaviors include selling products like postage stamps and money orders, organizing and delivering mail, and loading mail trucks. USPS, FedEx, or UPS are among a few companies this audience may have experience with.
A medical practitioner may not be a doctor per say but their work is just as important. This audience focuses on aiding physicians. Typical behaviors include providing health and treatment services to patients and diagnosing diseases. They may be seen researching occupations like nurse practitioner, EMTs or dietitians.
When a hospital runs out of maternity nurses do they have a mid-wife crisis? Individuals in this industry work in the field of nursing and are chiefly concerned with optimizing the care of patients and their quality of life during the healing process. They may be associated with organizations such as the ANA, NSNA and the NLN.
If you are looking for a group of those who work with pharmaceuticals then this audience is the right prescription for you. People in this audience distribute prescription medications. They typically fill prescriptions, advise patients about health, and work with insurance companies. They have past exposure to the PCAT and may have been researching companies like Johnson & Johnson and GlaxoSmithKline.
In the USA, there are almost 700,000 physicians, so much so an entire day dedicated to showing them appreciation called, National Doctor's Day (March 30th) was created on October 30, 1990. Individuals in this audience are physicians, who are primarily concerned with the care of patients in the intermediate sense, between the care of nurses, and the critical care of emergency staff/ surgeons.
Event planners make sure your affair exceeds your expectations while staying within your budget, sometimes even below it. Individuals in this audience are actively engaged in planning events for individuals and organizations. They may be planning parties, weddings, funerals, or any number of other special events. They may be freelance or small-time companies as opposed to big time such as MKG, Eventique. They could also be interested in trade publication such Bizbash, Meetingnet, and Catersource.
Good hospitality like good help is so hard to find. Individuals in this audience ensure that guests on vacation or business travel are accommodated. They typically oversee the operations of establishments like hotels or resorts, approve budgets, and train staff. They may be seen researching companies like Best Western, Hyatt, or MGM Resorts.
This audience "caters" to those with a focus on overseeing operations of food service establishments. Typical behaviors include supervising food preparation, training staff, and ensuring that establishments comply with food safety standards. They may be seen researching companies like Sodexo, Aramark, and Darden Restaurants.
A trained court reporter must write as fast as 180 to 225 words per minute! This audience focuses on transcribing trials and depositions. Typical behaviors include providing real-time transcriptions, editing transcriptions, and capturing spoken dialogue. They have past exposure with certificates from the NCRA and AAERT. They may go by other names such as court stenographer, shorthand reporter, law reporter and stenotype operator.
"A man who is his own lawyer has a fool for a client." People in this audience focus on advising individuals, businesses, and agencies about issues regarding the law. Typical behaviors include advising and representing clients, interpreting laws, and filing lawsuits or appeals. They have past exposure to the American Bar Association and LSAT.
This audience focuses on providing aiding lawyers. They usually gather facts for a case, research relevant laws, and write and summarize reports. They can be seen researching law firms like Latham & Watkins, Baker McKenzie, and DLA Piper.
Those included in this audience provide secretarial assistance to lawyers. Typical behaviors include preparing and filing appeals or motions and assisting in law research. They may be seen researching law firms like Latham & Watkins, Baker McKenzie, and DLA Piper.
Individuals in this audience focus on giving businesses clerical assistance. Typical behaviors include organizing files and documents, scheduling appointments, and preparing memos. They may have past exposure to the Certified Administrative Professional certification.
People in this audience focus on providing businesses financial transactions. They typically collect loan payments, transfer money and exchange dollars for foreign currency. They may be seen researching banks like JP Morgan Chase, Bank of America, and Citigroup.
Couriers have existed since ancient times hence the messenger of the gods, Hermes! This audience is composed of those who deliver documents between offices and departments of a company. Typical behaviors include delivering documents and materials to other offices and departments, obtaining signatures, and receiving documents and materials. They may be seen researching companies like FedEx, DHL, and UPS.
"Ask your customers to be part of the solution, and don't view them as part of the problem." People in this audience focus on handling a client's questions about the company's product or service. They usually provide information about the business's product or service, take orders, and process billing or payments. They may be seen researching topics about communication skills and positive language.
If there is an office someone has to manage it right? People in this audience focus on overseeing operations of an organization. Typical behaviors include supervising and training staff, setting department goals, and handling payroll. They may have past exposure to products like MS Office and QuickBooks.
The first business contact or first impression so to speak. People in this audience focus on performing various secretarial tasks for a company. Typical behaviors include answering telephones, preparing and processing bills, and scheduling appointments. They may have past exposure to products like copiers, printers, and MS Outlook.
There is a holiday observed on the last Wednesday of April to show appreciation to all the hard working secretaries out there. This audience focuses on performing clerical duties for a company. They usually organize and prepare documents, and schedule appointments. MS Office and multi-line telephones are typically well-known allies to help accomplish their tasks.
Did you know some dogs grow "hair" instead of fur? Weird, huh? Individuals in this audience are actively involved in grooming animals or consuming content related to animal grooming for their businesses. They may be looking up how to efficiently wash cats, how to quickly trim dogs, or how to make birds shine cost effectively.
What would do without our pets? What would they do with veterinarians? Individuals in this audience are composed of veterinarians and individuals consuming content that only veterinarians would consume (technical details of veterinarian care, pharmacology, diagnostics, etc).
Individuals in this audience are actively engaged in the business of automotive repair. They may be mechanics, service writers, master technicians, or owners of automotive shops.
"There can be no keener revelation of a society's soul than the way in which it treats its children." People in this audience focus on supervising children while the parents are away. They usually prepare meals for the kids, develop schedules and routines, and change the diapers of infants. They may be seen researching certifications in CPR, first aid, and CDA.
"Cleanliness is next to godliness." This industry focuses on offering buildings, schools, and houses cleaning and maintenance services. This audience typically offers cleaning services and order and stock cleaning supplies. They may have been researching Vanguard Cleaning Systems, Jan-Pro Franchising, and Stratus Building Solutions.
People in this audience can make your hair stand on end, curl or even jump rope — it's their specialty after all! Typical behaviors include caring for hair, skin, and nails, applying makeup, and hair removal. Procter & Gamble, L'Oréal, and Unilever are a few brands known for their hair and beauty products, which cosmetologist need to survive.
All life must come to an end but we can do our best to mark their memory with a proper burial. This audience focuses on organizing and managing burials. Typical behaviors include offering counsel to families and friends of the deceased, preparing the body remains, and filing death certificates. They may be seen researching companies like Service Corporation International, Stewart Enterprises, and Matthews International.
We won't lead you down the garden path with this audience. People in this industry offer companies and prospects services to maintain the outdoor environment. Typical behaviors include the use of power tools like chainsaws and trimmers to keep the landscape attractive and healthy. They may have been researching TruGreen or Scotts Lawn Service.
A 747 jet is made up of six million parts, at Clickagy, we see more than 1 billion devices per month. Numbers are crazy, huh? This audience focuses on producing designing aircraft, spacecraft, satellites, and missiles for companies and government agencies. Typical behaviors include ensuring designs meet quality and safety standards, inspecting any malfunctions, and assessing project proposals. They may have past exposure to agencies like NASA, the DoD, and the Air Force or companies like Lockheed Martin, Boeing or Raytheon.
You'll find that those included in this audience are cut from the same cloth, or maybe they just cut cloth? This audience focuses on designing fibers, cloth, and upholstery into clothing and furniture. They typically wash and dry-clean clothing, knit, and make and restore furniture. They may be seen researching companies like Nike, Gap, and IKEA.
You know when you buy a piece of furniture you have to construct? Imagine doing that for your job. This audience focuses on creating finished products and parts. Typical behaviors include using hand tools and machines, conducting quality control checks, and analyzing schematics and blueprints. They may be seen researching topics like lean manufacturing, assembly line systems, and manufacturing efficiency.
"Whatever good things we build end up building us." Individuals in this audience are engaged in the process of creating building materials, such as steel support beams, concrete bricks, industrial adhesives, and wooden joists, among other things.
People in this audience focus on applying science and math into creating products. Typical behaviors include developing safety procedures for dangerous chemicals, conducting research to develop new manufacturing processes, and ensuring chemicals and equipment adhere to safety and environmental regulations. They may be seen researching companies like Dow Chemical, ExxonMobil, and BASF.
This audience focuses on creating finished products from other materials. Typical behaviors include ensuring the finished goods follow safety regulations, building durable goods like refrigerators and cars, and producing nondurable goods like cereal and soda. They may be seen researching companies like Samsung, GE, and Kellogg's.
The production of gizmos and doodads! This audience is comprised of those who create finished goods like computers, smartphones, and tablets. Typical behaviors include building computer peripherals and communications equipment. They may be seen researching companies like Samsung and Microsoft.
Marc Summers, the host of Unwrapped, shows his views the inner workings of food production. People in this audience focus on creating finished goods like cereal, pastries, soda, and alcoholic beverages. Typical behaviors include baking goods such as bread and cake, and packaging both finished food and beverages. They may be seen researching companies like Nabisco, Kellogg's, and Coca-Cola.
Charles Darwin actually invented the office chair in the 1800s, adding wheels to help him maneuver through his study. This audience includes people who focus on assembling raw materials into various furnishings. Typical furnishing products created include mattresses, cabinets, and tables. They may be seen researching companies like IKEA, Herman Miller, and American Furniture Warehouse.
More than just cogs in a machine, machinists produce important metal parts needed to construct larger items. They grind gears and focus on creating end products like gears and levers. Typical behaviors include the forging, stamping, bending, and welding of metal pieces. Lockheed Martin, Boeing, and GE are among a few companies they may have experience with.
Aye, Aye! People in this audience focus on building forms of naval transportation like ships and submarines. Typical behaviors include inspecting naval equipment and parts, repairing equipment, and preparing system layouts. They may have past exposure to government departments like the Navy, Marine Corps, and DoD.
A plethora of products in shops and homes were produced from sheet metal. This audience focuses on cutting, shaping and forming metal and plastic. They typically operate and monitor machines, smooth and test finished pieces, and record assembly numbers. They may be seen researching topics like metalworking, machinery and plastic work.
This audience is worth the paper it's printed on or rather webpage the text is on. They focus on operating machinery like the letterpress, flexographic and gravure machines. They typically operate printing machines to produce text and images on things like books, newspapers, metals, and glass. Xerox, Canon, and Panasonic are substantial brands in the printing industry.
Paper was first invented by the Chinese during 105 A.D. and kept confidential for some time. Now that's a well kept secret! People in this audience create pulp, paper, and paperboard from wood. Typical behaviors include separating cellulose fibers, matting the fibers, and laminating. They may be affiliated companies like International Paper, Georgia-Pacific, and Weyerhaeuser or an organization like the American Forest & Paper Association.
Programming like anything started small, the first high-level programming language was FORTRAN invented by John Backus. People in this audience develop computer applications and provide businesses with computer consulting services. Typical behaviors include designing computer programs and applications and ensuring those programs and applications continue to run smoothly. They may have past exposure to Microsoft, Oracle, or SAP.
Looking for those who excel at designing and applying information systems. This audience focuses on analyzing a company's computer network and procedures. Typical behaviors include developing and designing network solutions, collaborating with a company's business and IT departments, and conducting network solutions tests. They may have observed content about Microsoft, Google, or Apple.
Believe it or not web development requires no formal education! Individuals in this audience are actively engaged in the programming of websites, and website development. They are likely to use tools such as Angular.js, jQuery, Polymer, and Workbox.
You never know where life is going to take you and sometimes it's right into the bumper of another car. People in this audience contact potential customers and companies to offer them insurance policies. Typical behaviors include analyzing a client's current insurance plan, interviewing potential customers, and renewing policies. State Farm, Allstate, and Liberty Mutual are some popular insurance companies that this audience may be a part of.
People in this audience help clients buy, sell, and rent properties. Typical behaviors include advising customers on prices and mortgages, negotiating, and preparing documents like loyalty contracts and deeds. They may be seen Keller Williams Realty, ERA Real Estate, and Coldwell Banker.
This audience includes people who sell merchandise like clothing, groceries, and electronics to customers and companies. They typically recommend merchandise to a client, answer questions about the product, and stock shelves. They may be seen researching retailers like Macy's, Target, and Best Buy.
Safety first! Individuals in this audience are interested in selling safety and protective equipment to businesses. The PPE (personal protective equipment) they are selling may be masks, gloves, boots, suits, or other general gear.
It's all about converting those prospects for this audience. These individuals call potential customers to sell products like weight loss pills or life insurance, and are involved in a number of tasks including selling merchandise, completing orders, recording customer information, and hopefully hitting their daily quotas!
This audience is comprised of those who focus on advising potential customers regarding travel arrangements. Typical behaviors include preparing travel itineraries, booking hotel and car reservations, and calculating costs. They may be seen researching agencies like Expedia, Priceline, and BCD Travel.
"Buy for a dollar, sell for two" is the name of the game for these individuals. People in this audience focus on selling products to a bulk seller or manufacturer such as Costco, Sam's Club, or Home Depot, as they're much more interested in moving product than getting huge margins.
Botanists are involved in the study of plants in academic or professional settings. They may be interested in the biochemical or genetic aspects of different plants, be concerned with the cultivation and engineering of species, or study the larger geological and ecological aspects of their existence.
"Chemistry means the difference between poverty and starvation and the abundant life", and these individuals know its power well. Chemists' expertise lies in an understanding of the molecular and atomic interactions of matter. They might be writing lab reports, testing materials, mixing reagents or fixing equipment, to name but one of their many tasks. BASF, Dow Chemical, and DuPont are a few companies this audience make be associated with.
Geologists are concerned with the physical elements of the Earth, their composition, and how their structure and the processes they undergo shape the world around us. They may be designing geologic maps, collecting rock or mineral samples, or analyzing satellite photography to see larger geographic trends. Earthworks, Aramco and Amec Foster Wheeler are companies that this audience may be researching.
Meteorological work can take many forms, from the modeling of meteorological data by computer scientists to the measurement of airflow by physicists to the construction of weather balloons by engineers. Regardless of their area of expertise, these individuals have one concern: understanding the weather in its many forms. They typically get jobs involving TV/radio stations, military, consulting and education.
These individuals are engaged in microbiological work, whether gram staining bacterial samples in order to diagnose pathological disorders, using a TEM to look at viral cell walls to better understand RNA capsid structures or studying organelles like mitochondria to better model how cells can work. The microbiologists in this audience range in the role from lab technicians to academics working on government grants. They may be or have been employed by AECOM, LABS Inc and Tolmar.
Physicists are chiefly concerned with mapping mathematical laws that can determine the nature of the universe around them. This may involve studying kinematics (the study of the movement of bodies), nuclear physics (the study of the interaction of atomic particles), particle physics (the study of the interaction of subatomic particles), or even quantum physics (the study of subatomic particles and their energetics). These individuals typically possess advanced degrees and are involved either in academia, or industries such as Raytheon, IBM, or Lockheed.
Recreation facilities are a great place for a teenager or adult to unwind, meet new people, or just have fun. This audience is focused on organizing and leading leisure activities for groups in facilities like parks, camps or senior centers. They might be enforcing safety rules, planning what activities to do, or administrating first aid when needed. In addition, they may be familiar with, have worked at, or used NRPA or YMCA facilities.
Sports law is a specialized type of law practice, concerned chiefly with the rules, regulations, and rights involved in the interaction between athletes, teams, and larger athletic organizations. The individuals in this audience are chiefly concerned with sports law, and concurrently, its interaction with trademarks and copyrights, intellectual property law, amicus briefs, the ADA, and other types of professional counsel.
Turnkey, Prodigy Sports, and Witt Kieffer are just a few of the sports recruiting agencies these audiences are likely to be a part of. These sports recruiters are interested in hiring top talent from a variety of sports, including but not limited to baseball, basketball, football, and soccer.
Cable and television are an integral part of American culture, and these individuals are responsible for providing culture via cable and satellite to households everywhere. They are typically concerned with the installation of TV equipment for customers, inspection of wiring, recordkeeping, and sales of TV installations. They may have past exposure to the FCC, Comcast, or DIRECTV.
This audience is comprised of individuals at businesses responsible for installing, maintaining, and selling internet service to businesses. They are typically involved in the inspection of wiring, installation of modems and routers, and testing of the Wi-Fi connection on the hardware side, and the sales and customer service aspects of administering than service at large. They may have past exposure to companies like Xfinity, Verizon FiOS, or CenturyLink.
Pilots and air traffic controllers are well known as the Yin and Yang of air travel. The professionals in this audience focus on overseeing the safety of customers by directing their collective aircraft to their safe destinations. They may be seen researching airlines like American Airlines or United via job sites or enjoying content related to Air Traffic Controllers (such as the forum StuckMic)
Truck driver. Teamster. Truckie. Lorry driver. They go by many names, but these individuals represent a significant chunk of all road traffic and are represented by numerous large transportation companies (in addition to independent agents) such as Con-Way, Swift Transportation, R & L Carriers, and C.R England, to name only a few.
Don't call them stewardesses. These individuals oversee the safety and comfort of customers on aircraft by offering safety demonstrations, conducting preflight inspections, and maintaining order at 30,000 feet. They may have been seen researching airlines like American Airlines, United, or Frontier Airlines as potential employees or consuming content related to the job.
Economies of today exist at a scale that precludes storing your inventory behind the counter and delivering them by a horse like pappy did at his general store. These individuals handle the logistics and warehousing of the aforementioned goods, including providing transportation of cargo and handling customers. They may be allocating materials and cargo or storing them in warehouses or dealing with inventory control. They may have been seen researching companies like UPS, J.B. Hunt, and Ryder Supply Chain Solutions.
These individuals have "tasted flight and walk the earth with their eyes turned skywards", though unlike Da Vinci, their longing is more likely for a paycheck than the air itself. Pilots are the human face of air travel, and whether they come from a military or civilian background, you'll need one to get your 747 or Cessna off the ground. They may have been observed consuming content related to professional flying or interacting with websites related to pilot jobs.
The health of a first world economy can often be measured by how busy its rail system is kept, and these individuals work hard to ensure nothing gets de-railed. They may be the engineers and conductors controlling trains, repair staff maintaining the engines, yardmasters ensuring the content of cars. or switch operators determining who goes where.
Mass and energy are the two key components of the knowable universe, and individuals in this audience represent the industries attempting to sell the latter to public and private individuals and corporations. They may have been observed inspecting buildings for air leakage, advising customers and companies on efficient energy practices, and installing devices like solar panels or gas meters.
Waste treatment represents the attempt of governmental and private organizations to minimize, convert, and reuse refuse. They may be researching waste treatment applications for ammonia or chlorine, specifics of recording and gauge readings for waste treatment, or companies like Rumpke or Recology.
"We never know the value of water until the well is dry." The individuals in this audience are involved in all aspects of water treatment, including inspecting sewage, collecting sewage, testing water samples, and purifying water. They have been seen researching companies such as Enviro-Care, or Jenfitch in addition to content related to the commercial, industrial, and governmental treatment of water.