It's just good PR. This audience consists of businesses that focus on building a bridge of communication between a company's brand and values to an audience. Functions of this audience include building and strengthening relationships between businesses and customers, planning campaigns, and crisis communication. They may have past experiences with agencies like Edelman, Weber Shandwick, Ketchum, and FleischHillard.
Your ad here! This audience consists of those interested in hiring people with an expertise in offline advertising such as billboards, word of mouth, promotional products, newspaper ads, and postcards. They may have worked at large firms like BBDO, Leo Burnett, Oglivy & Mather, or other smaller agencies.
It pays to advertise! Prospects in this audience focus on making company's brand identity more attractive to consumers. Functions of this audience include consumer research, media planning, graphic design, account management, especially large business accounts. They have past experiences with agencies like WPP Group, Omnicom Group, Publicis Groupe, Interpublic Group, and Dentsu.