Everyone goes through that time in their lives, they grab a microphone and purchase a copy of Fruity Loops. Next thing you know they're on Soundcloud. People in this audience are looking to buy the home recording and studio equipment. They may regularly research products, such as audio interfaces, audio recorders, microphones, studio monitors and USB mixers. Brands that might interest this audience include PreSonus, IK Multimedia, Samson, and Avid.
HDMI cables were first introduced in 2002 and have taken off since. Honestly, does anyone miss the red, white and yellow? People in this audience enjoy shopping for audio and video accessories! This audience regularly shops for products, like HDMI and USB cables, headphones, 3D glasses, blank discs and labels, and audio adapters. They are interested in companies, like Logitech, EPSON, Bose, and Belkin.
There are whole websites dedicated to comparing the quality of headphones. Some people have all the time in the world on their hands. People in this audience are in the market for headphones, be they in-ear monitors, over-ear, full-size headphones, or on-ear headphones. They have been observed researching the top headphone brands, such as Bose, Audio-Technica, V-MODA, Panasonic, AKG, Pioneer headphones, and Grado.
The way people are able to set up their home theaters, commercial theaters may end up becoming the new blockbusters. People in this audience love their home theater or may be looking to buy the products to build a home theater system! They have been observed to research products, such as speakers, sound bars, home theater systems, 3D glasses, projectors, and DVD or Blu-Ray players.
Have you seen anyone use an MP3 player in the last two years? Neither have we, but they're still sold in stores. People in this audience love shopping for portable electronics, especially portable audio and video players. They are interested in products, such as MP3 or MP4 players, cassette players and recorders, portable radios and portable CD players. This audience might have products from companies, like Apple, Samsung or Sony.
Project what you want onto this audience but they just want to purchase projectors. People in this audience are looking to buy a projector, and they have been observed checking out various types of projectors, including DLP projectors, LCoS projectors, and LCD projectors. While shopping for a projector, they compare and research brands, such as Sony, BenQ, Optoma, and Acer.
"We got to move these refrigerators. We got to move these color TVs" People in this audience love their TVs! This audience might also be interested in setting up a home theater and have been seen to research products, like an all flat-panel TV, OLED TV, 3D TV and curved TV. They may have past exposure to brands, like LG, Sony, Samsung or Vizio.