Three words: Tour de Pharmacy. Enough said. This audience is interested in competitive biking. They may be looking for a certain kind of bike, like a BMX bike, triathlon bike, or all-terrain bike. People in this audience may be interested in brands, like Wethepeople, DK Bicycles, and Fitbikeco.
What do you get if you cross a bike and a flower? Bike Petals! People in this audience are looking for bike accessories and parts to repair or upgrade their bicycle. They may be looking for items, such as a platform pedal, bike GPS, lock, or bike trailer. This audience may be interested in brands, like Trek, Jamis, and Surly.
Cruiser bikes are also known as beach cruisers. They may have stability and accessibility hands down but don't try to use one of those bad boys in a race. It's a guaranteed loss. This audience is interested in getting a cruiser bike. They may be a casual biker or need one for travel and may enjoy cruiser bikes from brands, like Schwinn, Huffy, Firmstrong Bicycles and Micargi Bicycles. People in this audience may also be interested in getting a road bicycle.
There's only one difference between a tricyclist and stylish mountain biker. Attire! This audience enjoys mountain biking! They are looking for a durable bike that can perform on off-road rocky terrain. People in this audience may be looking for mountain bike brands, such as Yeti Cycles, Kona Bicycle Company, Giant Bicycles, GT Bicycles, and Trek.
All bikes can be ridden on the road but road bikes are made specifically with the pavement in mind. But you didn't need this description to surmise that. This audience loves road bikes! People in this audience may be interested in bicycle racing, as road bikes are meant for endurance and are lightweight. Some brands this audience may be seen researching include Pinarello, Specialized Bicycle Components, and Wilier.