Being nerdy is the new cool! People in this audience love geek culture, such as comic books, card games, and electronics. They may show interest in Lootcrate, Kotaku and Star Wars. They may also attend conventions such as Comic-con, Dragon-con, and PAX West.
People love to gossip and who better to gossip about than the stars? People in this audience love keeping-up with celebs and TV personalities. They are big fans of popular figures in places like the music industry, Hollywood, sports and TV, such as Oprah Winfrey, Madonna, Sean Combs, Magic Johnson, and Arnold Schwarzenegger. This audience may be interested in entertainment news outlets and magazines, like People Magazine, Us Weekly, Rolling Stone, and TMZ.
Hacker was a positive term for years, it just meant you had a knack for computers. Now it's usually only used in the context of those wanting to break into computer systems or people who just figure out other peoples' passwords. People in this audience have quite an interest in computer programming and people who try to breach computer systems. They may be interested in learning more about a certain type of security hackers, such as white hat hackers, black hat hackers, grey hat hackers, elite hackers, and blue hat hackers. This audience may be interested in events, such as the Black Hat Briefings, DEF CON, and Chaos Communication Congress.
"Meme" comes from the ancient Greek term "mīmēma" which means imitated thing. The internet loving imitation. People in this audience enjoy using images, text, or videos that may be humorous or satirical, which may also highlight certain internet fads. This audience may have an interest or background in computer graphics and may have an interest in social media websites like Facebook, Instagram or Twitter.
There is actually a blog called Hypebeast, which centers around sneakers, hip-hop and street fashion. Founded in 2005, it's a wonder if the term came first or the blog. People in this audience are fans of high-end streetwear and footwear. They may be interested in brands such as Supreme, Iloveugly, Dropdead, BAPE, and Palace. They may visit sites such as Hypebeast.com, Sneakerhead.com, and Copvsdrop.com.
Otaku is a derogatory term at least in Japan for those who are obsessed with pop culture and lack of social skills. Despite this, people in the US are proud to call themselves Otakus and Weeaboos in order to show their nerd pride. People in this audience love Japanese culture! They enjoy various aspects of Japanese culture, be that Japanese celebrities, Japanese music, Japanese anime, and manga. This audience may be interested in things, such as Japanese Studies, Cool Japan, the Japan Expo, and Japonism.