Ninety percent of the United States restaurant industry comes from the profits from casual dining. Take that fine dining! This audience is interested in moderately-priced food that offers a casual dining experience. The restaurant provides table service and can offer different types of food such as ethnic, American, or Mexican food. People in this audience may especially enjoy chain restaurants such as Red Robin or Outback Steakhouse.
The Chinese food most Americans know, has been altered for the American palette. This audience loves eating at Chinese restaurants! They may be big fans of Chinese buffets and Chinese takeout and have been observed checking out restaurants, like P.F. Chang's, Panda Express, Pei Wei Asian Diner and Leann Chin.
What's better than a burger on the run? This audience enjoys food for when they are on-the-go. They like food that requires minimal preparation, restaurants with short wait times and chain restaurants that include drive-thru service. They may enjoy restaurants like McDonald's, Chipotle, Wendy's or Burger King.
Even though fine dining only accounts for 10 percent of the restaurant industry profits in America, there's nothing better than being wined and dined properly. This audience loves gourmet food! They enjoy gourmet meals which may be prepared in several courses and includes fine food and drinks. People in this audience may have an interest trying foods like caviar, truffles, and escargot. They may also be interested in wine and cheese tastings.
If you ask for a pepperoni pizza in Italy that will give you a pizza with peppers on it. This audience loves pizza! They may be interested in learning how to bake one and enjoy trying different kinds such as Sicilian pizza, pizza Margarita, New York-style pizza, or Neapolitan pizza. They may also enjoy chains like Pizza Hut, California Pizza Kitchen or Domino's Pizza.
Sushi has become so popular that people wear it on their feet. (Socks not the food, of course) This audience loves dishes prepared with vinegared rice and fish or other ingredients. They may be researching different types of sushi like California rolls, Nigiri, Sashimi, Maki, Uramaki, and Temaki.
People in this audience enjoy establishments that serve alcohol and food with a homey setting. They may be interested in managing one or have an interest or background in bars or the hospitality industry. This audience may also have an interest in nightclubs, pubs, or hotels.