Good hospitality like good help is so hard to find. Individuals in this audience ensure that guests on vacation or business travel are accommodated. They typically oversee the operations of establishments like hotels or resorts, approve budgets, and train staff. They may be seen researching companies like Best Western, Hyatt, or MGM Resorts.
Event planners make sure your affair exceeds your expectations while staying within your budget, sometimes even below it. Individuals in this audience are actively engaged in planning events for individuals and organizations. They may be planning parties, weddings, funerals, or any number of other special events. They may be freelance or small-time companies as opposed to big time such as MKG, Eventique. They could also be interested in trade publication such Bizbash, Meetingnet, and Catersource.
This audience "caters" to those with a focus on overseeing operations of food service establishments. Typical behaviors include supervising food preparation, training staff, and ensuring that establishments comply with food safety standards. They may be seen researching companies like Sodexo, Aramark, and Darden Restaurants.