"Our American professors like their literature clear and cold and pure and very dead." This audience is composed of people teaching higher education students in a specialized field. They usually prepare and mark exams, publish original research and create syllabi for their courses. They may be seen reading about topics like teaching and adult education.
The big fish in the small pond. People in this audience focus on planning and overseeing the functions and academics of schools and colleges. Typical behaviors include overseeing student admissions, scheduling school programs, and events, and preparing academic transcripts. They may have been researching topics about student services, academics, and school faculty.
Individuals in this audience work in the college and university industries. They may be academics ranging from part-time teachers to tenured professors, or any of the other support staff for the university (such as individuals working in the Bursar's Office, Health Services, or Financial Aid).