What's the first thing this audience grabs in the morning? Kellogg's! They have been observed to have past exposure to brands, such as Corn Flakes, Frosted Flakes, Kellogg's Raisin Bran, Special K, Pop Tarts, Eggo, Nutri-Grain Bars, Special K Bars, Rice Krispies, Frosted Mini-Wheats and Froot Loops. "Snap! Crackle! and Pop!"