People didn't smile in old pictures because it took so long to take a photo. Not because they were depressed by the simple living of the past. People in this audience are interested in buying a new camera. They have been seen to research various kinds of cameras to take photos with, like a digital SLR, mirrorless camera, point-and- shoot camera, and Wi-Fi camera. This audience may enjoy cameras from companies, like Sony, Cannon or Nikon.
People in this audience are shopping for parts and accessories to add to their camera or video recorder. They have been seen to research products, like camera memory cards and readers, tripods and monopods, camera flashes and lighting and camera lenses. This audience is interested in brands, like Sony, Canon, Nikon or GoPro.
Remember going to CVS, Kinkos or Costco just to get your photos printed? Well, those services still exist today! This audience is looking for a place to print photos from their camera. People in this audience may be interested in services, like Kodak, Kinkos or CVS photo.
The word "photography" comes from the Greek, translating to drawing with light. This audience includes people who are interested in getting a picture taken by a professional. People in this audience have been seen looking into photography services, such as portraits, headshots or senior portraits. They may be interested in photography themselves and may have had exposure to brands, such as Nikon, Canon or Fujifilm.
Video killed the radio star. So video cameras are like guns then, right? People in this audience enjoy shopping for video cameras They may be looking at different kinds of camcorders, like a traditional camcorder, Wi-Fi camcorder, or action camcorder. This audience may have a video camera from a company, like Sony, Nikon, Canon or GoPro.